Senior Product Manager

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Impact We are looking for a Senior Product Manager to lead our Traffic: AEO, SEO, SEM, ASO & Guest Experence. This role owns the front door of the platform. This role defines how our same-day delivery ecosystem is discovered, indexed, and cited across the entire digital landscape. You will bridge the gap between traditional and paid search (Google, Bing, Yahoo, Meta), app ecosystems (Apple, Google Play), and the emerging "latent space" of generative AI (OpenAI, Perplexity, Gemini). Your goal is to ensure that whenever a user expresses a high-intent need, our platform is the definitive recommendation. What You'll Need to Be Successful Core Responsibilities 1. AEO (Answer Engine Optimization) & Semantic Authority Lead the AEO and semantic authority strategy by making our catalog and real-time inventory highly crawlable, structured, and understandable to LLMs, while increasing brand citation share, discoverability, and competitive visibility so our platform becomes the default recommendation for urgent same-day needs. LLM Crawlability & Indexing : Own the technical strategy to ensure our structured data (Schema.org, JSON-LD) is perfectly optimized for LLM crawlers. Ensure AI models accurately interpret the nuances of our catalog (e.g., distinguishing between 360/subscription-eligible items and standard inventory). AI Search Data Strategy : Build scalable metadata, taxonomy, and inventory frameworks that make products and local offerings discoverable, trustworthy, and recommendable across AI-powered search ecosystems. High-Dimensional Discovery: Lead adoption of embeddings, semantic indexing, and vector retrieval so the catalog understands conversational intent and maps abstract needs to relevant real-time products (e.g., mapping "I forgot my anniversary" to flowers/gifts available in 60 minutes). Competitive Understanding : Identify information gaps in the market where competitors fail to provide real-time data, and position our platform to fill those gaps as the default recommendation for urgent, same-day needs. Brand Citation, Discoverability, & SOV : Proactively monitor and influence how foundational models reference our brand & perceive our reliability. Maximize our platform's "Share of Voice" within AI-generated citation blocks and summary responses. Develop the roadmap to maximize our platform's visibility in AI-generated responses and citation blocks across the competitive landscape. 2. Modernized Technical SEO & Content Strategy Drive modern SEO and content growth via scaling technical excellence, local search visibility, and intent-driven content to improve discoverability, boost organic growth, and ensure our web presence wins across traditional and AI-powered search. Enterprise Organic Growth Strategy: Lead enterprise-level organic search strategy, including intent-based keyword research, competitive and gap analysis, content prioritization, information architecture direction, and ongoing performance optimization. Next-Gen Technical SEO: Own the technical health of the web platform in partnership with Engineering, prioritizing Core Web Vitals, site architecture, crawlability, and rendering strategies that meet best-in-class SEO and AEO standards for both traditional crawlers and AI-powered search environments. Intent-Based Content & Discovery: Collaborate cross-functionally with Marketing, Creative, and Merchandising on keyword strategy and content development that answers complex, long-tail queries while improving product discovery, engagement, and storytelling across PDPs, category and landing pages. Ensure our web presence serves as a strong feeder for both Google Search and AI training sets. Local SEO at Scale: Optimize the visibility of thousands of hyper-local store pages, ensuring that "near me" intent is captured instantly across all search engines. 3. Ungated Guest Marketplace Experience Own the end-to-end guest experience across the Marketplace, creating a seamless browse, cart, and checkout journey that minimizes unnecessary identity capture while maximizing conversion, revenue, and long-term customer value. Frictionless Guest Commerce: Optimize browsing, shopping, and checkout flows so users can purchase quickly without early account creation barriers. Acquisition & Conversion Growth: Improve conversion from paid, SEO, and AI traffic while reducing funnel drop-off and unlocking incremental guest revenue. Progressive Identity Strategy: Introduce sign-up, account creation, and membership prompts at the right moments without disrupting purchase intent. Guest-to-Member Lifecycle: Build seamless pathways that convert guest buyers into repeat customers and long-term members. Cross-Functional Execution: Partner with Engineering, Paid Media, Marketing, UXR and Design to drive continuous improvements through testing and insights. 4. Performance Media (SEM) & Paid Discovery Partner with Marketing to improve how paid and organic demand flows into the platform by strengthening produc

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