Manager, Label Operations

About the role

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. How we LEAD: The Manager, Label Operations is a key partner to the VP of Label Operations and the core label team. This role sits at the intersection of marketing, data, and project management-overseeing day-to-day marketing operations, driving data-informed decision making, and ensuring campaigns are delivered efficiently, on time, and on budget. You will be responsible for building and maintaining reporting, coordinating cross-functional workstreams, and providing actionable insights that support artists and releases across the label. How you'll CREATE: Operations & Planning Partner with the VP, Label Operations and label leads to translate release plans into clear operational roadmaps, timelines, and deliverables. Coordinate cross-functional workstreams (marketing, commercial, digital, creative, A&R, etc.) to ensure campaigns are aligned, resourced, and executed according to plan. Track campaign milestones, dependencies, and approvals; identify risks early and drive solutions with stakeholders. Ensure campaigns are executed within agreed budgets and timelines; flag variances and escalate issues as needed. Data, Reporting & Insights Build and maintain a marketing data strategy that delivers timely, accurate, and relevant information to the core label team. Lead the collation, reporting, and tracking of data from DSPs and other platforms (social, CRM, content, etc.). Define and refine KPIs to measure performance by DSP, platform, territory, and at aggregate label level. Develop and maintain dashboards and recurring reports (weekly, monthly, campaign wrap) for marketing and label leadership. Analyze performance data to identify trends, opportunities, and risks; translate insights into clear recommendations for marketing, commercial, and audience teams. Process & Workflow Optimization Document and optimize marketing operational processes, tools, and best practices across the label. Champion standardization of reporting formats and campaign tracking to improve visibility and efficiency. Partner with internal tools/tech, data, and commercial teams to enhance data pipelines, reporting tools, and workflows. Help onboard and train internal stakeholders on processes, tools, and reporting. Company Management & Communication Serve as a central point of contact between label operations, marketing, commercial, and other key departments. Prepare and deliver clear presentations and updates for internal meetings and leadership reviews. Communicate progress, risks, and key learnings across teams to ensure alignment and transparency. Bring your VIBE: Bachelor's degree in entertainment, business, marketing, operations, analytics, or related field preferred. 3-5+ years of experience in digital marketing, marketing operations, or label operations at a record label, DSP, or relevant media/entertainment company. (2+ years minimum in a data-driven marketing role.) Skills & Competencies Data literacy: Strong ability to interpret consumption, campaign, and audience data; comfortable working with dashboards, spreadsheets, and reporting tools. Able to convert data into clear insights and actions. Project & campaign management: Proven ability to plan, organize, and manage multiple projects simultaneously across internal and external stakeholders, delivering on time and within budget. Digital & platform knowledge: Solid understanding of the digital music ecosystem (DSPs, social platforms, content formats, fan engagement tools) and how they work together in modern marketing campaigns. Operational mindset: Proactive in building structure, process, and documentation; comfortable in a fast-paced environment with shifting priorities. Communication: Excellent verbal and written communication skills, including experience presenting findings and recommendations to diverse audiences. Organization & detail: Highly organized, detail-oriented, and diligent with follow-up and deadlines. Adaptability: Able to quickly pivot, reprioritize tasks, and embrace change based on campaign performance or business needs. Collaboration: Strong interpersonal skills and the ability to build trust and alignment across marketing, commercial, and creative teams. Perks Playlist: Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few o

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at umusic? Share your experience