GTM Strategy & Execution Senior Manager

Responsibilities

• GTM Strategy Development - Primary Focus
• Define and develop GTM strategy across priority segments, verticals, and sales motions in alignment with CRO objectives.
• Identify and size growth opportunities through analysis of pipeline, market positioning, competitive dynamics, and customer behavior.
• Build strategic frameworks, business cases, and growth playbooks from scratch - not just refining existing ones.
• Synthesize field intelligence, data signals, and stakeholder input into clear, structured recommendations for senior leadership.
• Challenge existing commercial assumptions and bring an outside-in perspective to GTM design decisions.
• Sales Play & Motion Design
• Lead the strategic design of Sales Plays - defining target segments, competitive positioning, value proposition, and motion architecture.
• Partner with Enablement and to translate strategic intent into field-ready tools.
• Analyze adoption and pipeline performance data to refine motion design and prioritize future investments.
• Cross-Functional Strategic Alignment
• Serve as a strategic thought partner to Sales, Marketing, Customer Success, and Channel leadership.
• Navigate complex, matrixed stakeholder environments to build alignment behind strategic priorities.
• Develop and present executive-level materials including CRO business reviews, strategic narratives, and investment recommendations.
• Initiative Activation & Performance
• Oversee the activation of strategic initiatives once designed - ensuring key milestones are on track and escalating blockers.
• Define and track KPIs that meas ure strategic impact, distinguishing signal from noise in performance data.
• Surface optimization opportunities based on field feedback and performance trends; recommend adjustments to strategy, not just tactics.

Requirements

• Required
• 5-8 years of experience in management consulting, corporate strategy, revenue strategy, or GTM strategy roles in technology or related industries.
• Demonstrated ability to develop business cases, strategic frameworks, and growth recommendations for C-suite or senior commercial leadership.
• Strong analytical skills with the ability to structure ambiguous problems, identify the right questions, and drive to a defensible point of view.
• Experience working across Sales, Marketing, or Customer Success in a matrixed enterprise environment.
• Exceptional executive communication and presentation skills - clarity of thought translates directly to clarity of output.
• Comfort operating with limited precedent and building from a blank page.
• Preferred
• Experience in B2B enterprise technology, data center, cloud, or digital infrastructure sectors.
• Familiarity with GTM systems (e.g., Salesforce) for data analysis and performance measurement - not administration.
• Exposure to large-deal commercial strategy or enterprise segmentation work.
• The targeted pay range for this position in the following location is / locations are:
• United States - New York City Office NYO1 : 150,000 - 224,000 USD / Annual
• The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bon

Additional Information

Who are we? Equinix is the world's digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you-because when you feel valued, you're empowered to do your best work. Job Summary The GTM Strategy Manager is a high-impact individual contributor role responsible for shaping how Equinix goes to market across Sales, Marketing, Customer Success, and Channel. This role leads with strategy: identifying growth opportunities, diagnosing GTM inefficiencies, developing frameworks and recommendations for CRO leadership, and designing the commercial motions that drive revenue. Program activation and execution oversight are secondary responsibilities that support the broader strategic agenda. The ideal candidate is a structured thinker with a consulting, corporate strategy, or revenue strategy background who thrives on ambiguity, builds compelling business cases, and knows how to translate market and pipeline signals into clear strategic direction.

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