Manager, Organic Performance

Requirements

• SEO Strategy and Project Management Independently manage deliverables for our clients and ensure everything is of industry-leading quality
• Applies best practices to campaign management and acts as the escalation point for issues
• Manages and takes ownership of projects from start to completion, maintaining accurate pipeline and campaign information across all key systems.
• Delivers accurate reports with value-added insights and actionable findings to improve performance.
• Monitors performance through Google analytics, Google Search Console and performance dashboards, and tracks this performance against forecasts
• Commercial Acumen - Completes the finance process for all assigned clients, including carrying out regular budget management checks.
• Ensures exceptional finance management by accurately completing the WPP finance process for clients including any required booking and reconciling activity within deadline and addressing finance queries.
• Demonstrates a deep understanding of the financial impact of decisions/solutions, including the ROI and cost-effectiveness of integrating AI and LLM technologies into SEO strategies, to drive projects and analyses that support the organization's mission.
• Understands all third-party costs for each client and ensures that these costs are not exceeded at any point.
• Data Analysis - Devises new methods and procedures for collecting data, especially in relation to generative search insights and AI model outputs.
• Performs complex data analyses and presents findings on the underlying principles, reasons or facts, including how AI is influencing user behaviour and s

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2194 - Manager, Organic Performance Role Summary and Impact Wavemaker : Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. The Organic Performance Manager's role is the operational lead on their accounts, responsible for the smooth day-to-day delivery of high-quality SEO work, and to deliver world-class client service, creating strong relationships with our brands. Candidates should have a proven track record in organic search and online marketing, supported by an understanding of campaign and digital content marketing, and possess an expert-level understanding of how AI, Large Language Models (LLMs), and generative search experiences are reshaping the search ecosystem. In this role, you will: - Main day-to-day contact with clients in the delivery of the SEO strategy, demonstrating an enterprising and pro-active attitude to all aspects of the project delivery, including proactively integrating AI-driven insights and adapting to generative search trends. - Have a deep understanding of the client's business, brand, sector, competitors, and audiences, with a keen awareness of how AI and LLMs influence their market and consumer behavior. - Ensure all client requests are met and surpassed in a timely, professional, and efficient manner, with client expectation managed effectively, especially in the context of rapidly evolving search technologies. - Responsible for setting up, preparing and the delivery of regular client status meetings and reports, including analysis of generative search performance and AI-driven optimisations. - Responsible for the management and delivery of client SEO work such as advanced on-site optimisation, comprehensive technical audits (identifying opportunities and challenges posed by AI indexing and generative content), and sophisticated reporting that includes the impact of AI and LLMs. - Work closely with the Organic Performance Director to understand and proactively manage client short, medium, and long-term objectives and expectations, developing strategies that capitalise on emerging AI and generative search capabilities. - Lead the integration of AI-powered tools and LLMs into daily SEO workflows, ensuring their effective and responsible use for content optimisation, keyword research, competitive analysis, and performance forecasting. - Act as a contributor to the subject on AI in search for clients and internal teams, providing strategic guidance and training.

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