Content Specialist & Copywriter (Hybrid)

About the role

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500. How We Work: We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles: One team, One mission Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves. Own it We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset. Accountable to our customers We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do. Excellence in execution Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results. Be bold, fail fast, learn faster We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it. These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best. Behind every document is a person trying to get something done. The technology we build only matters when it creates value for the people we serve. We're looking for a content specialist and copywriter who can create the stories that connect those worlds. This role sits at the center of Nitro's content engine. You'll write across formats and audiences with the range to move from thought leadership to social to campaign copy without losing the plot. Reporting to the Director of Brand and Content, you will collaborate across the organization-from product marketers and brand designers to sales teams and executives. This role is based in our downtown Toronto office and requires working on-site at least 3 days per week.

Responsibilities

• Content writing and storytelling
• Write high-quality content across formats: blogs, eBooks, case studies, email campaigns, landing pages, ad copy, and product messaging.
• Develop content strategies and calendars aligned to key business and marketing objectives, including product launches, events, campaigns, and PR opportunities.
• Translate technical or complex ideas into engaging narratives for audiences ranging from IT decision-makers to everyday professionals.
• Tailor content to different audiences and stages of the marketing funnel, ensuring an engaging experience at every touchpoint.
• Work with our subject matter experts to create insightful thought leadership content.
• Optimize content for both traditional and AI-generated search (SEO/AEO/GEO), understanding how people discover things today.
• Edit and refine content produced by others, setting a high bar for clarity, accuracy, and brand consistency.
• Social media
• Own and execute Nitro's organic social media presence and community management across LinkedIn, Instagram, Facebook, and other relevant channels.
• Develop channel-specific content that builds brand awareness, drives engagement, and grows our community, with a distinct voice for each platform.
• Track performance, analyze what's working, and use data to make strategic decisions about what to create next.
• Stay current on platform trends, algorithm changes, and emerging formats to keep Nitro's social presence relevant and ahead of the curve.
• Assist our digital team with paid social ad copy and channel strategy.
• Visual content and design
• Design creative, on-brand social media graphics, campaign visuals, and template-based assets in Canva.
• Produce short-form video content and social reels to bring our story and our people to life.
• Content production and management
• Use AI tools like Claude and ChatGPT, alongside AI features in Canva, HubSpot, and other platforms, thoughtfully and responsibly as a content partner.
• Apply strong editorial judgment to all content, always verifying facts, refining copy, and ensuring alignment with the brief and brand.
• Help develop scalable content production processes that accelerate output while keeping quality high.
• Ensure all content is consistent with Nitro's brand guidelines.

Requirements

• 5+ years of content writing, editing, and social media experience in a B2B SaaS technology environment preferred
• Proficiency in Canva, Microsoft Office applications, and AI tools required
• HubSpot, Confluence, and Figma experience a plus
• A portfolio that shows your copywriting range (different formats, audiences, channels, styles, etc.)
• Experience managing corporate social media channels with demonstrable engagement and growth
• Solid understanding of SEO b

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