Account Director, Paid Social

Responsibilities

• Account Directors are charged with responsibility for the day-to-day paid social output of one (or more) client accounts, with several key areas of focus. These include:
• Campaign Management
• Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by those working on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).
• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Leading client calls on a regular basis and supporting the wider team to present results as necessary.
• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.
• Client & Partner Management
• Responsible for delivering on the over-arching paid social strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.
• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency's social output.
• Demonstrating a deep understanding of the media and technology developments that influence your client's business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.
• Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.
• People Management
• Ensuring the effective management of both the local team and Global Hub employees, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Working your Account Manager and the team leadership to help train and develop entry level team members. Leading by example to motivate and encourage all those with less experience on the team.
• Communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
• Attend and lead regular internal meetings and training sess

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 601 - Account Director, Paid Social Role Summary and Impact About Wavemaker : Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. We are looking for a paid social specialist to continue their career as Account Director . This person will assume day-to-day responsibility for the paid social output of a busy client account (or accounts) and will also help oversee a team of more junior staff responsible for the everyday running of the account. Experience managing a team of social specialists, preferably in an agency environment, would be of benefit. This person will also be required to develop strong relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc).

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