Business Development Controller
External
Booker · Nn81ltPrepare for this interview
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About the role
Reporting to: Head of Business Development Based: Field - National travel required Job Summary To lead and manage the Business Development Manager (BDM) team to deliver against brand growth objectives. This includes operational oversight, team development, process improvement, and strategic planning. The Business Development Controller (BDC) will foster a high-performance culture, drive sales growth, and ensure retailer satisfaction while maintaining brand standards. You will be responsible for Lead, motivate, and manage the BDM team including coaching, mentoring, and succession planning. Conduct regular field visits to support BDM development and execution. Oversee day-to-day operations including KPIs, forecasting, budgeting, and sales performance. Ensure BDMs meet targets and uphold brand standards. Monitor and improve retailer onboarding and engagement processes. Drive improvements in systems, tools, and processes to increase efficiency and reduce errors. Collaborate with internal stakeholders to streamline workflows and lead change initiatives. Develop plans with RDC, RDM and BDMs to grow retailer weekly app sales across defined thresholds. Develop and build strong relationships with Heads of Retail and Retail Development Controllers to support retailer recruitment, onboarding, and ongoing sales growth for Scoot. Develop growth plans to focus on driving app sales and helping our retailers achieve minimum app RSP sales of £2,500 per week. Drive growth across the fresh, bakery and frozen category across the app, improving retailer range and availability, compliance, participation and sales performance. Own and develop multisite & national accounts, identifying opportunities, leading on-boarding, ensuring retailers are set up for success, and delivering sustained app sales growth. Develop and implement brand plans aligned with growth objectives. Drive sales and profit for Booker and our Scoot retailers and improve customer satisfaction. Work with partners to grow sales and gather feedback. Identify growth opportunities and execute brand expansion strategies. Report regularly to senior leadership on KPIs, risks, and opportunities. Identify and mitigate operational, financial, and reputational risks. Lead and be the champion for EVM. Monitor competitor activity and market trends to inform strategy. Support contract negotiations and commercial oversight with retailers and partners. Develop training materials and onboarding programs for BDMs. Use analytics to identify trends, gaps, and opportunities. Ensure compliance with legal, financial, and brand standards. You will need Experience relevant for this job Proven experience within Retail or Wholesale, ideally within convenience. Experience of leading a Field Sales Team. Understanding of Business to Business, commercially and financially focused. The ability to build credible and long-lasting business relationships. Proven history of effectively improving capability and driving performance within a team. Excellent communication and organisational skills. Good IT knowledge including Microsoft Office. Skills relevant for this job Leading and managing a field sales team. Understanding customer types/relationships. Commercially and financially focused. Leading a culture of continuous improvement. Booker is the UK's leading food & drink whole
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