Product Marketing Manager

Requirements

• Solid analytical mindset and data-driven decision making.
• Skilled communicator and presenter, with the ability to build alignment among senior stakeholders.
• Highly organized, proactive, and able to manage multiple priorities.
• Creative and solution-oriented approach.

Additional Information

WHAT YOU WILL BE WORKING ON What you will focus on As a Product Marketing Manager, you will play a pivotal role in defining and executing the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives. What it means on a daily basis Go-to-market Strategy Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights. Shape the brand vision for assigned title, and ensure consistency across all touchpoints. Partner with Production teams throughout development to integrate marketing insights into UX, engagement, retention, and in-game marketing systems. Roadmap Planning & Execution Build and execute annual marketing plans aligned with the product roadmap to boost brand awareness, acquisition, and long-term retention. Define marketing strategies and KPIs for each activation and deliver structured post-mortems with actionable recommendations. Develop concepts for promotional assets, manage creative kick-offs and oversee production through final delivery. Store Publishing & User Acquisition Define and execute the App Store Optimization (ASO) strategy in close collaboration with ASO experts to maximize store visibility and conversion. Shape marketing vision for User Acquisition campaigns alongside UA Managers and Creative Leads, ensuring solid performance, creative relevance, and brand consistency. External Stakeholder Management Manage asset approvals and alignment with external partners, ensuring delivery against agreed milestones. Act as a key marketing counterpart for external and internal stakeholders to enable smooth collaboration and decision-making. Market Intelligence & Performance Analysis Monitor market trends, competitors, and player behaviors to inform positioning, roadmap priorities, and campaign strategy. Analyze marketing and product performance data and translate insights into clear, actionable recommendations for development and publishing teams. What success will look like You will shape clear product positioning and deliver high-impact go-to-market plans that fuel acquisition, engagement, and sustainable performance. Who you would be working with You will be in close partnership with local game development teams, global marketing stakeholders (ASO, UA, Creative), legal, and external partners. Your recruitment journey CV screening Initial discussion with recruiter First interview with Lead Product Marketing Manager Test Test presentation with Lead Product Marketing Manager Final interview with the team/stakeholders Where this role can take you In the short- to mid-term, vertical growth will usually come through increased scope: owning major initiatives, mentoring other PMMs, and representing the project with external partners. Longer term, as the organization evolves, a capable team member can grow into leadership roles. Horizontally, there are good opportunities to expand expertise across products, audiences, and marketing disciplines within Gameloft. WHAT YOU NEED TO SUCCEED Advanced English proficiency (both verbal and written). Experience in product marketing within gaming, entertainment, or mobile apps. Demonstrated ability to deliver well-executed live operations strategies and new features or seasonal launches. Solid experience in market research, competitive analysis, and positioning. Strategic thinking and go-to-market planning capabilities. Ability to craft clear and compelling product messaging. Working knowledge of ASO best practices.

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