SEO Analyst

Requirements

• Here at Primark, we want everyone to feel valued - so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
• SEO Experience, Performance & Commercial Impact
• Analytics, Measurement & Technical Tooling
• Insight Generation, Experimentation & Optimisation
• Planning, Organisation & Delivery Ownership
• Stakeholder Management, Communication & Collaboration
• Strong interpersonal and communication skills with experience presenting SEO insights clearly and compellingly to stakeholders at all levels. Proven ability to de

Benefits

Additional Information

What You'll Do as a SEO Analyst In your role, you'll collaborate with different people across a range of skillsets. Here's a flavour of your day-to-day: SEO strategy ownership & execution: Own and drive SEO as a measurable growth channel by translating the wider SEO strategy into testable frameworks and execution plans across content, copywriting, digital merchandising, and campaigns; support the SEO Manager in delivering the SEO content roadmap by driving execution, meeting timelines, and prioritising effectively. Content optimisation & search opportunity discovery: Optimise commercial and editorial content through recommendations and rewrites to maximise visibility, engagement, traffic, and conversion; conduct keyword research, competitor benchmarking, and in‑SERP analysis to identify opportunity areas and inform strategy. Experimentation, testing & innovation: Develop, implement, and optimise test‑and‑learn frameworks to evaluate SEO initiatives and content performance; collaborate with technical SEO and engineering teams to plan, execute, and communicate SEO tests and experiments; stay ahead of algorithm updates, AI search developments, and international search trends. Performance analysis, forecasting & attribution: Monitor in‑depth SEO performance including site health, content decay, keyword cannibalisation, and emerging search opportunities; forecast and model SEO performance versus plan, identify gaps, risks, and opportunities, and track SEO contribution and attribution to campaigns, content initiatives, and business outcomes. Reporting, dashboards & data quality: Design, automate, and maintain SEO reporting dashboards providing timely and accurate visibility across branded and non‑branded traffic, conversions, and KPIs; monitor and report weekly and monthly on sessions, impressions, clicks, CTR, engagement, device, keyword, and category trends; ensure data accuracy and consistency across all platforms and tools. Insights, stakeholder engagement & cross‑functional partnership: Translate complex search and market data into actionable insights, visualisations, and strategic recommendations; provide search insights to brand, trading, marketing, product, editorial, and technical teams (including weekly trade meetings); support campaign planning and optimisation, embed SEO best practices into wider workflows, tailor communication for stakeholders, and proactively identify risks, opportunities, and efficiency improvements. People are at the heart of what we do here, so it's essential we provide you with the right environment to perform at your very best. Let's talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria. This role is a hybrid opportunity, offering 1-2 days Working from home

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