Data Analyst - Content

Responsibilities

• Build engagement measurement beyond readership. Define and instrument the signals that reveal an article's true value; time on page, scroll depth, click-through.
• Separate genuine engagement from passing interest. Build tag-effectiveness analysis and LLM-based content classification so editors can see what actually resonates.
• Measure core and public audiences. Quantify engagement for our core subscriber base (client value) and broader public reach (demand generation), across content, social and video.
• Power data-driven coverage prioritisation. Surface the highest-attention companies and situations so editorial resource hits the most contentious, market-moving stories.
• Track competitive coverage and story attribution. Monitor coverage gaps, timeliness and accuracy versus competitors, and attribute market-moving stories to 9fin.
• Explain what's moving the numbers. Diagnose spike drivers and build reproducible analysis frameworks rather than one-off dashboards.
• Own content datasets and the semantic layer. Author dbt models on BigQuery and own the Omni semantic layer so the newsroom gets fast, trustworthy, self-serve answers.
• Be the embedded analytical partner to the newsroom. Work directly with editors, translating content questions into analysis that shapes editorial strategy and helps us build a better distressed product than the competition.
• About You
• You're a senior, hands-on individual contributor with real technical depth who's excited to sit inside a newsroom and use data to shape what gets covered and how.
• Proven analytics experience , ideally in media, B2B SaaS or fintech, owning analysis end-to-end and driving real decisions.
• Expert SQL for complex analysis , optimisation and reusable datasets.
• dbt & a cloud data warehouse (BigQuery, Snowflake or similar) - commercial experience building production models, tests and docs.
• Modern BI with an integrated semantic layer - building self-serve dashboards and owning metric definitions (e.g. Omni, Looker, Thoughtspot).
• Engagement and event analytics - designing tracking/instrumentation and analysing behavioural signals, with the statistical judgement to separate signal from noise.
• Fluent with AI tools - building LLM-based pipelines to classify and analyse content at scale.
• A strong communicator who turns analysis into clear narratives editors and leadership can act on.
• Curious and a fast learner - comfortable grasping distressed-market concepts within a few explanations; a background blending data and storytelling is a real plus.
• Finance or distressed-debt knowledge is a plus, not essential.
• Bonus: content, web, SEO, social or audience/growth analytics; Python for deeper analysis.

Benefits

Additional Information

About 9fin 9fin is the AI platform powering global debt markets - the world's largest asset class at over $145 trillion. Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets. Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We're at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at 9fin? Share your experience