Owned Media Lead

Responsibilities

• CRM Planning & Channel Execution
• Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar
• Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels
• Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned
• Customer Data, Content Personalization & SEO
• Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
• Support Commercial team with SEO actions
• Cross‑Functional Collaboration & Membership Activation
• Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistency
• Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP
• Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines
• WHO YOU'LL WORK WITH
• This role will be reporting to Marketing Manager

Requirements

• Education
• Degree in Marketing, Comms., Business or related field
• Knowledge of email, app, and digital channel management
• Strong analytical and data interpretation skills
• Proficient in campaign performance tracking and reporting tools
• Excellent communication and stakeholder management skills
• 5-7 years of experience in CRM, or media planning (preferably in retail or e-commerce)
• WHY YOU'LL LOVE WORKING HERE
• At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
• We are an inclusive company where you're encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community
• JOIN US
• Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.
• Take the next step in your career together with us. The journey starts here.
• We are committed to a recruitment process that is fair , equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

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