Associate Manager, Brand Strategy & Transformation

About the role

The Associate Manager, Brand Strategy & Transformation is an execution-focused role responsible for driving day-to-day delivery across assigned global brand strategy and transformation workstreams. Reporting directly to the Director, this role operates with a high degree of autonomy and judgment-providing structure, coordination, and oversight to ensure strategy initiatives are executed with rigor, consistency, and clarity. While this role does not hold formal ownership of headcount, budgets, or enterprise programs, it is accountable for translating strategic direction into actionable plans; coordinating contributors and partners; and ensuring high-quality outputs are delivered on time. The Associate Manager serves as a key extension of the Director, enabling effective decision-making and disciplined follow-through across the global brand strategy operating model. What Your Impact Will Be: Core Accountabilities 1. Strategy Execution & Workstream Oversight Drive day-to-day execution of assigned global brand strategy and transformation workstreams. Translate strategic priorities into structured plans, tasks, and deliverables. Synthesize and validate inputs to ensure alignment, quality, and readiness for leadership reviews and decision forums. 2. Materials, Tools & Documentation Oversee the development and maintenance of decks, trackers, templates, and documentation aligned to brand strategy standards. Review materials for clarity, accuracy, and adherence to established methodologies prior to leadership engagement. Ensure consistency, version control, and accessibility of strategy resources. 3. Adoption Tracking, Issue Resolution & Follow-Through Monitor progress, milestones, and adoption of brand strategy processes and tools across initiatives. Identify risks, gaps, and dependencies; recommend corrective actions and drive resolution. Escalate issues requiring leadership input with clear context, implications, and options. 4. Cross-Functional Coordination & Day-to-Day Direction Serve as a primary point of coordination for assigned initiatives across Brand, Franchise, Creative, Commercial, and Strategy partners. Provide day-to-day guidance on task sequencing, priorities, and deliverables to ensure coordinated execution. Support preparation and facilitation of working sessions, governance forums, and leadership reviews. Decision Rights This role: Makes day-to-day execution decisions within approved brand strategy frameworks and operating models. Sets priorities and provides direction to support timely and high-quality delivery across assigned workstreams. Provides analysis, recommendations, and options to inform leadership decisions. Escalates risks, conflicts, and decisions requiring leadership input directly to the Director. Scope & Impact Scope: End-to-end coordination and oversight of defined brand strategy and transformation workstreams. Impact: Improves consistency, rigor, and momentum of strategy execution; enables Directors and senior leaders to focus on decisions rather than day-to-day orchestration. Stakeholders: Directors, Managers, and cross-functional partners supporting Global Brand Strategy & Operations.

Requirements

• 4-6 years of experience in strategy, analytics, brand operations, consulting, or related fields.
• Minimum 2+ years of or equivalent work experience in management consulting, transformation management, investment banking, private equity, or in-house strategy
• Experience supporting planning cycles, transformation initiatives, or cross-functional programs.
• Key Capabilities
• Analytical rigor and synthesis
• Structured execution and follow-through
• Strong judgment and prioritization
• Clear written and verbal communication
• Cross-functional coordination and collaboration
• Attention to detail and reliability
• Success Metrics
• High-quality, timely delivery of workstreams with minimal rework.
• Effective coordination and clarity across contributors and partners.
• Early identification and resolution of risks and dependencies.
• Consistent confidence from the Director in execution quality, judgment, and follow-through.
• How We Work:
• We are a purp

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Company Intel

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