Director, Organic Growth & AI Visibility

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Where A-Players Thrive. We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands. We're Looking For A: Director, Organic Growth & AI Visibility Location: Hybrid (Woodland Hills, CA) What You'll Be Doing: The Director of Organic Growth & AI Visibility will lead all organic visibility and earned media functions for the Golden Hippo wellness portfolio brands. This includes SEO, AI/Answer Engine visibility, content strategy, public relations, and organic social. Multi-Brand Strategy & Integration Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio. Define cross-channel operating models that bridge the gap between high-authority brand storytelling and technical performance. Align Brand, Creative, Product Marketing, Performance, and Data teams around shared processes and KPIs. Next-Gen SEO & Answer Engine Optimization (AEO) Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google's Knowledge Graph. Build Golden Hippo's roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience). Implement advanced structured data and schema strategies to maximize "machine readability" and dominate featured snippets and AI-generated answers. Content Strategy & Governance AI Implementation: Identify, audit and deploy AI tools to modernize the content lifecycle across editorial, multimedia, and modular formats. Develop automated workflows to transform long-form content into high-performing assets. Own governance, accuracy, and brand alignment across organic content. Video SEO & YouTube Ecosystem Serve as the high-level strategist for the existing YouTube teams, aligning their content roadmaps with broader brand growth goals and SEO initiatives. Bridge the gap between YouTube and other organic channels, ensuring "Hero" video content is systematically repurposed into high-authority SEO articles and PR assets. Support the team in maximizing Video SEO and "Short-to-Long" funnel strategies to increase channel authority and reach. Define unified metrics that track how video content contributes to the total "Halo Effect" of brand search and organic revenue. PR, Authority & Earned Media Partner with the PR team to synchronize media outreach with SEO "Entity" strategies, ensuring all earned coverage builds the founders' E-E-A-T (Expertise, Authoritativeness, and Trustworthiness). Implement AI-backed sentiment and attribution tools to move reporting from simple impressions to measurable brand-authority impact. Sync Social platform strategies with the broader organic content cycle, ensuring a unified brand voice across all "discovery" interfaces. Develop AI workflows for trend discovery and creative scaling, allowing the team to 10x engagement and in-app search visibility (TikTok/IG SEO) without increasing manual overhead. Analytics & Attribution Define and track unified KPIs that prove the value of organic , focusing on share of voice, sentiment, and organic-to-conversion attribution. Build cross-channel dashboards that visualize the "Halo Effect" of initiatives and programs on direct search volume and overall brand health. Lead testing and optimization across organic touchpoints. Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.): 10+ years in SEO, content, communications, or organic growth roles. Minimum 5 years managing teams or leading cross-functional initiatives. Experience integrating SEO, PR, and social programs. Deep technical fluency in AI LLMs (GPT-4, Claude, etc.) and their application in content marketing. Knowledge of AI search/answer engines and emerging visibility platforms (preferred) Experience with data-driven PR or entity/structured data strategy (preferred) Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout) (preferred) Golden Perks & Benefits: Comprehensive Healthcare Coverage - We cover 100% of premiums for employee-only medical, dental, and vision plans. Bonus Opportunities - Earn more with both annual and monthly bonus programs tied to performance. Investing in Your Future - We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more. Work-Life Balance - Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days. Well-Being Support - Take advantage of our

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