Owned Media Expert

Responsibilities

• Own the owned media strategy across the full funnel
• Define and scale the owned touchpoint strategy across e-mail, in-app placements, inbox/push messaging and other lifecycle touchpoints, ensuring these channels contribute to both new customer acquisition and existing customer engagement.
• Build and optimize always-on customer journeys
• Design and improve always-on journeys and tactical campaign flows that activate relevant audiences at the right moment, with the right message, based on customer signals, business priorities and funnel needs.
• Drive personalization, segmentation and journey orchestration
• Work with data and journey teams to translate customer behaviour and business opportunities into smarter segments, triggers, propositions and communication flows that increase relevance and conversion.
• Lead testing, learning and performance improvement
• Own the experimentation roadmap across content, audiences, placements and journey setup. Ensure learnings are translated into structural improvements and scaled based on measurable impact.
• Turn data into action and build a performance-led owned engine
• Monitor owned media performance across engagement and conversion metrics, challenge results, identify opportunities and ensure dashboarding and reporting lead to clear actions and better commercial outcomes.
• Ensure strong governance and cross-functional execution
• Coordinate with internal stakeholders to deliver owned media executions with speed and quality, while safeguarding consistency, compliance, local relevance and operational excellence.

Requirements

• 2-5 years of experience in CRM, owned media, lifecycle marketing, digital sales or performance marketing; experience in a commercial digital environment is highly valued
• Hands-on experience with owned channels such as e-mail, in-app communications, push/inbox, landing page journeys and customer lifecycle communication
• Strong analytical mindset with the ability to translate data into clear actions and improvements
• Experience with segmentation, personalization, testing and performance optimization
• Affinity with automation and AI-driven optimisation in marketing
• Up to date about the latest trends in CRM, digital engagement and lifecycle marketing
• Entrepreneurial, pragmatic and decisive
• Comfortable operating in a corporate environment, while moving at startup speed
• A challenger mindset - you aim high, iterate fast, and remove blockers
• Important to have:
• Bachelor's or master's degree in (digital) marketing, business, communication or related fields
• Fluent in both English and Italian
• Contract offer:
• Working conditions : Permanent employment contract
• Working hours: Full time (37 hours per week)
• Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)
• Location : Milan
• Annual base salary starting from : Euro 44.000
• Variable remuneration : in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)
• The benefits of joining ING
• In addition to being a part of a great team, working in a fun and innovative environment, we offer:
• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environnent and Talent Program
• Commitment to sustainability
• Lots of training development opportunities t

Benefits

Additional Information

Job Description: At ING Italy, we are building a Business Bank for the Italian market: digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for an Owned Media Expert to shape and scale the owned performance engine of our new Business Banking line. This is a unique opportunity to drive Italy's digital sales growth and be part of the Growth & Digital Sales Team.

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