Senior Executive, Marketing (Social Media)

Responsibilities

• Social Media Strategy, Editorial Planning & Growth
• Develop and manage TANGS' social media content calendar across all platforms.
• Plan and execute content aligned with marketing campaigns, seasonal priorities, tenant features and in-store experiences.
• Identify emerging social trends, consumer interests and content opportunities to strengthen TANGS' position as a curator of newness, trends and experiences.
• Recommend new content ideas, formats and platform opportunities to improve audience engagement and social media performance.
• Work closely with the Marketing Manager to translate overall marketing objectives into effective social media initiatives.
• Content Creation & Production
• Develop and produce engaging social media content that is aligned with TANGS' brand positioning, content pillars and editorial direction.
• Plan and execute social-first initiatives, including TikTok LIVE, creator collaborations and platform-specific campaigns, to drive audience engagement and brand awareness.
• Plan and coordinate photo and video shoots for campaigns, store events, tenant features and experiential content.
• Produce content where required, including captions, visuals and short-form videos, while supporting and collaborating with the team on day-to-day content creation.
• Work closely with internal teams, tenants, creators and external partners to source, develop and curate compelling content opportunities.
• Ensure content is optimised for quality, storytelling and consistency across all social media platforms.
• Utilise content creation and editing tools such as Canva, CapCut or Adobe Creative Suite to create and refine content where required.
• Community, Reporting & Coordination
• Oversee community management across all social media platforms, ensuring timely responses, positive customer engagement and appropriate escalation of issues where necessary.
• Monitor and analyse key social media performance metrics (e.g. reach, engagement, follower growth and traffic), providing actionable insights and recommendations to optimise content performance.
• Prepare monthly performance reports, highlighting key trends, learnings and opportunities for continuous improvement.
• Support the coordination of social media deliverables with internal stakeholders to ensure content priorities, timelines and campaign objectives are met.
• Manage the end-to-end content workflow, ensuring efficient planning, approvals and execution across campaigns and always-on content.
• Support the Marketing Manager in identifying opportunities to improve social media processes, community engagement and operational efficiency.

Requirements

• Bachelor's Degree in Marketing, Communications, or related field
• 3 - 4 years of experience in social media, content creation, or digital marketing
• Experience in retail, fashion, beauty, or lifestyle brands
• Familiar with major social platforms and content formats (IG, TikTok, FB, XHS)
• Experience with Meta Ads Manager (boosting and simple campaigns)
• Comfortable with content creation tools (Canva, CapCut, Adobe tools)
• Strong copywriting and attention to detail
• Organised, responsive, and able to manage multiple timelines in a fast-paced environment
• A proactive mindset with willingness to learn and contribute ideas

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