Manager, Corporate Marketing

Responsibilities

• For executive level presentations requiring corporate level alignment, work with business units and accounts on key messaging
• Continuously, develop and implement best known practices that span the corporation, including creating training material and hosting training events. These include items such as:
• Presentation templates in collaboration with corporate communications
• Product Launch best practices
• Product life cycle best practices, phase entry criteria, etc
• Application penetration tracking with sales
• Root causing and customer engagement methodologies with account technologists and product support
• Develop red team architecture and process scoring methodologies with business unit engineering
• Collaborate with business development and product management on value pricing
• Align and develop product roadmaps with the Chief Product Office to ensure that business unit product strategies are aligned to market and preparing for future inflections. Ensure that product group roadmaps are reflected in SAMBA models
• Engaged with common engineering and manufacturing on gross margin initiatives. Ensure commonality and communication and tracking across product groups
• Work with sales operations to align CRM with market models

Requirements

• PhD or Master's degree in a relevant field (Engineering, Physics, Chemistry, or similar)
• 6+ years of experience in semiconductor wafer fab equipment
• Ideal previous roles include product management, product marketing, business development or strategic marketing
• Demonstrated expertise in technical marketing, product management and launches, product life cycle management, market sizing, competitive analysis, and strategic decision-making related to wafer fab equipment
• Strong data analysis, critical thinking and presentation skills
• Proven ability to align and influence cross-functional and global teams (business units, business development, Sales, manufacturing, investors relations, finance, corporate communications, product life cycle, engineering, and R&D)
• Experience engaging global teams (Sales, Technologists and BU Marketing) and managing meetings across multiple time zones (Asia, US, EU)
• Fluency in English with excellent communication skills, including executive-level presentation experience
• Proven ability to continuously improve processes, develop BKMs, and implement across cross-disciplinary organizations
• Flexibility to travel internationally and domestically up to ~25% is required
• Apply today to be part of what's next.
• To learn more about ASM, find us at asm.com and on LinkedIn , Facebook , Instagram, X and YouTube .
• ASM is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, age, nationality, social or ethnic origin, sexual o

Additional Information

Step into a career with ASM, where cutting edge technology meets collaborative culture. For over 55 years ASM has been ahead of what's next, at the forefront of innovation and what's technologically possible. With more than 4,500 ASMers representing 70 nationalities, our people and our advanced semiconductor devices are playing a crucial role in trends such as 5G, cloud computing, AI, and autonomous driving. But we're more than just a tech company. We value diversity, inclusion and sustainability as we strive to make a positive impact on the world. Our development programs help support your growth, shaping your future and pushing the boundaries of innovation to unleash potential. We are looking for a strategic and innovative leader to join ASM as a Manager of Corporate Marketing. In this role, you will be at the forefront of enhancing the quality of corporate actions and driving key business decisions. You will have the opportunity to collaborate with global teams, contribute to product strategy and directly influence the future of ASM's positioning in the semiconductor industry. This is an exciting opportunity to lead high-impact initiatives in a rapidly evolving industry.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at asm? Share your experience