Dyson Expert (Livestreaming)

Responsibilities

• Commercial Livestream
• Lead and host high-performing livestream sessions across ecommerce platforms
• Drive revenue through structured selling frameworks, bundle positioning, and promotional sequencing
• Take ownership of GMV targets, conversion rate, and average order value
• Anchor key campaign periods and major platform sale days
• Maintain strong audience engagement and brand representation
• Live Performance Optimisation
• Review post-live performance data and identify improvement areas
• Refine selling scripts, hooks, and objection-handling techniques
• Improve demo flow and time allocation within livestream sessions
• Share best practices with team members to uplift overall live quality
• Content & Asset Development
• Extraction and creation of high-performing short-form clips from livestream sessions
• Demo library development for product showcases and affiliate support
• Ensure content output aligns with campaign priorities and commercial goals
• Contribute to improving content formats that increase platform engagement
• Affiliates & Guest Streamers Enablement
• Support affiliate livestream preparation with product insights and demo direction
• Studio & Operational Excellence
• Ensure studio readiness, demo quality, and presentation standards are consistently maintained
• Identify opportunities to improve demo execution and technical setup
• Maintain discipline in reporting, performance tracking, and asset organisation

Requirements

• Strong commercial selling capability in live environments
• Confident on-camera presence
• Ability to analyse live performance data and adjust execution
• Basic video editing and content production capability
• High accountability and ownership mindset
• Comfortable operating in campaign-driven and performance-focused environment
• Personal Attributes
• Passionate about learning, innovation, and skills development.
• Inspiring communicator and role model. Analytical, detail-oriented, and self-driven.
• Thrives in a fast-paced, changing environment with a hands-on approach.

Additional Information

Role Overview At Dyson, we don't follow convention, we engineer new ones. As Lead Livestream & Content Expert, you will be responsible for driving commercial performance across live commerce channels through high-impact livestream execution and structured content creation. This role leads by example in livestream sales delivery, campaign execution, and performance optimisation, while contributing to content strategy, affiliate enablement, and studio excellence. The role combines strong on-camera presence with operational ownership to maximise revenue, improve conversion performance, and strengthen platform growth.

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