Marketing - Assistant Planning Manager

About the role

The role supports the planning and delivery of high‑quality ATL and full‑funnel campaigns that drive awareness and commercial impact. Working with product marketing, growth teams and agencies, it leads briefs, aligns resources and ensures campaigns are well‑timed. It uses data, media expertise and target analysis to optimise effectiveness, while being responsible for agency briefing, budgets and on‑time delivery through strong collaboration. The role also supports Campaigns & Social Accelerator activity, including brief management, resource and budget oversight, and agency collaboration. It helps deliver brand and commercial success alongside full‑funnel teams and provides additional capacity within the team.

Responsibilities

• Support in the planning of ATL marketing campaigns to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class execution.
• Effectively liaise with Full Funnel product marketing teams, understanding each area short- and long-term objectives and their role in delivering against the brand strategy.
• Prioritising new Marketing Briefs, working collaboratively with our internal team and external agency partners to align resource to support in campaign delivery.
• Understand the moments that matter for customers and help in scheduling and deploying campaigns to move customer intent through to prime metrics.
• Be able to analyse core marketing benchmarks and understand content marketing engagement data to integrate findings into future campaign planning.
• Innovate our marketing strategies, using data, fast iteration, and a laser focus on user needs and jobs to be done.
• Work together with Growth Marketing Accelerator team to optimally plan "full funnel" coordinated campaign plans to deliver commercial success.
• Ensure high-quality agency briefs are delivered to our agency partners.
• Successful and compliant delivery of campaigns to budget and time.
• Demonstrate a culture of stellar collaboration, communication and focus to enable pace of change and transformation.
• Management of team budgets
• Why join us?
• From building a truly sustainable business to creating a place where people love to work, we're looking for colleagues who are up for the challenge, who love to push boundaries and can make change happen. Sound like you?
• What we're looking for?
• Brand and or product marketing experience for leading consumer brands - experience in planning and leading high value budgets for efficient media and production plans
• A strong technical understanding of a broad range of marketing channels and the media landscape
• Stakeholder management experience influencing and working with senior leaders in organisations
• Excellent communication (written and verbal) and confident presentation skills
• Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result
• A strong focus on detail and ensuring consistency
• The ability to work cohesively with colleagues from various fields to drive impact, being collaborative and driven.
• A focus on personal development and learning
• We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
• This is a place for you:
• Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.
• We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
• We provide

Benefits

Additional Information

End Date Thursday 11 June 2026 Salary Range £40,824 - £45,360 We support flexible working - click here for more information on flexible working options Flexible Working Options Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours Job Description Summary . Job Description JOB TITLE: Marketing - Assistant Planning Manager SALARY: £40,824 - £45,360 LOCATIONS: Edinburgh, Bristol, Chester or Halifax HOURS: Full-time WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

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