Coordinator, Trade Marketing - DACH, NL, PL, CEE

Responsibilities

• This role will report to the Assistant Trade Marketing Manager DACH, NL, PL & CEE.
• What You'll Be Working On
• Trade Marketing & Activation
• Support the development and execution of trade marketing plans with retail partners to drive sales and brand visibility
• Plan, organize and execute in-store promotions and activations across key retail partners
• Define sampling opportunities, manage sampling forecasts and track redemption and performance
• Ensure brand guideline compliance across all trade marketing initiatives and touchpoints
• Coordinate cross-functionally with internal teams and external partners to ensure flawless execution
• In-Store Events & Visual Merchandising
• Support the planning, organization and execution of in-store events and counter activations
• Collaborate closely with the Visual Merchandising team to ensure optimal brand presence across all doors
• Coordinate event logistics, materials and on-site execution with retail partners and agencies
• Capture learnings and feedback from events to continuously improve future activations
• Digital & ECOM Brand Presence
• Coordinate and provide creative and campaign assets for retailer digital channels
• Develop brand content and ensure consistent, on-brand storytelling across retailer digital touchpoints
• Drive strategic digital brand presence across retail partner platforms in collaboration with internal stakeholders
• Ensure correct brand messaging and creative representation across all retailer digital channels
• Performance Analysis & Best Practices
• Analyze profitability and ROI of marketing campaigns and activations to identify what works and what doesn't
• Translate campaign insights into actionable best practices to inform future marketing plans
• Monitor and analyze competitor marketing activities across DACH, NL, PL and CEE to identify trends and opportunities
• Provide regular performance reports and strategic recommendations to the Key Account Managers and Assistant Trade Marketing Manager

Requirements

• 2-5 years relevant experience in marketing or trade marketing roles, preferably in retail/cosmetics/luxury goods
• University Graduate, with a major in Marketing, Business or Management
• Excellent written and spoken communication skills (German & English as must)
• Strong creative sensibility paired with solid analytical skills
• Experience analyzing campaign performance and translating data into actionable recommendations
• Knowledge and affinity with retail, digital marketing and brand building
• A strong understanding of the wider EU beauty market is advantageous
• Capacity to work in a multi-cultural and fast-paced environment
• Ability to work independently, handle multiple tasks and prioritize in a fast-paced environment
• Ability to communicate ideas and recommendations concisely and persuasively to internal and external stakeholders
• Must be comfortable working a hybrid schedule (Remote + 2-3 days per week in our Germany Office)
• This role requires regular travel to visit key retailers, attend events and support market activities
• #LI-hybrid
• Why Sol de Janeiro?
• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand
• The information contained herein is not designed to cover or co

Benefits

Additional Information

Our Story Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

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