International Vendor CRM Manager

Responsibilities

• Own CRM lifecycle strategy across international vendor markets (UK, ES, IT, FR, PT, BR, MX, IN), driving programs that support acquisition, activation, engagement, retention, and market growth
• Define regional CRM priorities, engagement strategies, and lifecycle frameworks that balance global scalability with local market nuance
• Adapt and evolve global CRM programs into locally relevant strategies based on market trends, customer behavior, business objectives, and regional opportunities
• Serve as the strategic CRM partner to regional stakeholders, influencing market-level growth initiatives and customer engagement approaches
• Identify opportunities to expand and optimize always-on lifecycle programs, automated journeys, and behavior-based engagement strategies across international markets
• Lead localization strategy across CRM channels, ensuring messaging, journeys, offers, and customer experiences align with regional audiences and compliance requirements
• Drive audience segmentation, personalization, and targeting strategies that improve lifecycle performance and customer relevance
• Translate business goals and lifecycle priorities into scalable CRM journeys, campaign frameworks, and activation plans
• Monitor and analyze market-level CRM performance trends, applying insights and experimentation strategies to improve engagement, conversion, retention, and operational efficiency
• Partner closely with Global CRM Strategy, Campaign Operations, Audience/Data teams, Product, and regional marketing teams to align lifecycle initiatives and execution priorities
• Build and optimize CRM campaigns and automated journeys within Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) to support regional lifecycle strategies
• Help evolve operational processes, workflows, and campaign frameworks that improve scalability and execution consistency across international markets
• At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
• Qualifications/Requirements
• 6-8+ years experience in CRM marketing, lifecycle marketing, or marketing operations
• Hands-on experience building campaigns in Salesforce Marketing Cloud (required)
• Deep familiarity with CAN-SPAM, GDPR, and other local compliance (required)
• Strong understanding of email, SMS, and push marketing best practices
• Experience working with segmentation logic and audience targeting
• Familiarity with A/B testing, performance tracking, and campaign optimization
• Experience working across multiple markets or global teams is a strong plus
• Strong project management skills and ability to manage multiple priorities
• Excellent communication and collaboration skills in a cross-functional, global environment
• WHAT WE LOVE ABOUT YOU:
• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the hea

Additional Information

WHAT WE DO MATTERS: At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We're united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success. ABOUT THE ROLE AND OUR TEAM: We are seeking a CRM Marketing Manager, Vendor (International Markets) to lead lifecycle marketing strategy across our global vendor business in the UK, Spain, Italy, France, Portugal, Brazil, Mexico, and India. This role is responsible for defining and evolving regional CRM strategies that drive vendor acquisition, activation, engagement, retention, and long-term market growth across diverse international markets. You will serve as the strategic CRM lead for International Vendor Marketing, partnering cross-functionally with Global CRM, Regional Marketing, Product, Data, and Enterprise teams to deliver localized, scalable, and high-impact customer experiences. This role sits at the intersection of lifecycle strategy, regional growth, localization, and CRM innovation. Success in this role requires balancing global consistency with local market nuance - identifying opportunities to scale lifecycle programs while adapting engagement strategies to regional customer behaviors, business priorities, operational realities, and compliance requirements.

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