Strategic Associate Marketing Manager

Responsibilities

• Lead end-to-end execution of integrated marketing campaigns across key brand and marketing moment initiatives, including planning, timelines, shoot coordination, approvals, launch readiness, and post-launch follow-up
• Develop and manage campaign briefs, launch calendars, go-to-market materials, retailer communications, and supporting toolkits to ensure alignment across stakeholders
• Create media briefs and partner closely with the CTDI team to review, refine, and approve briefing materials, while overseeing trafficking and QA of all campaign assets to ensure they are accurate, complete, and ready for market
• Partner cross-functionally with brand, PR, content, media, legal, eCommerce, creative teams, and external agencies/vendors to move projects forward and resolve issues proactively
• Oversee creative development and provide clear, actionable feedback on video, photography, social content, POP, copy, and creator deliverables to ensure brand quality and consistency
• Support and coordinate shoots, content capture, and post-production workflows, including live feedback, asset selection, approvals, and delivery timelines
• Manage stakeholder approvals across internal and external partners, including athletes, agents, leagues, creators, and legal teams, ensuring projects stay on track despite shifting priorities
• Monitor campaign performance, social engagement, and media execution; identify optimization opportunities and recommend pivots when issues or changing business needs arise
• Build strong working relationships with agencies, creators, production partners, retailers, and internal teams while ensuring clear communication, timely updates, and accountability
• Identify opportunities to improve ways of working, create repeatable processes/templates, and support the development of junior team members where appropriate
• What you bring
• Post-secondary education or related experience in Marketing, Business, Communications, or a related field
• 5+ years of experience in integrated marketing, brand marketing, content, social, or campaign management
• Proven experience leading multi-stakeholder marketing initiatives from brief through launch, including managing timelines, approvals, and cross-functional dependencies
• Strong creative judgment and experience providing feedback across video, photography, social, copy, and retail/point-of-purchase assets
• Experience working with external agencies, creators, production vendors, and internal partners to deliver campaigns and content at a high standard
• Strong social media and content execution experience, including channel management, calendar planning, posting workflows, community management, and the ability to support real-time brand activity across evenings, weekends, and campaign launches
• Excellent organizational and project management skills, with the ability to handle multiple priorities and adapt quickly to changing business needs
• Strong written and verbal communication skills, with confidence managing senior stakeholders and external partners
• Ability to identify risks, solve problems proactively, and recommend next steps when projects shift or issues arise
• Experience using tools and platforms related to campaign planning, social publishing, reporting, or asset/project management is an asset
• Experience mentoring, onboarding, or helping guide more junior team membe

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