Director, Enterprise Marketing Campaigns

About the role

Our vision is to grant the wish of every eligible child. Through our mission, we are uniting communities to grant life-changing wishes. As the world's largest wish-granting organization, we strive to create a sense of community and an environment where we warmly embrace our wish families, volunteers, and colleagues. Joining Make-A-Wish means becoming part of a mission that believes in the power of a wish. Location: Applicants must be authorized to work for ANY employer in the U.S. We do not sponsor employment visas or other immigration processes to attain or maintain employment eligibility. Remote positions are open to applicants based anywhere in the continental U.S. Hybrid positions are open to applicants based in the Phoenix, Arizona area. Position Summary: This enterprise-level leadership role sets the direction for integrated campaign platforms that expand Make-A-Wish brand reach, accelerate revenue, and enable adoption across a nationwide network of chapters and partners. The Director brings clarity and alignment across stakeholders to ensure campaigns are built for scale, consistency, and measurable impact. The Director of Enterprise Marketing Campaigns leads the strategy, planning, and orchestration of enterprise marketing campaigns and national fundraising drive periods that grow Make-A-Wish brand reach and revenue. The role builds integrated campaign platforms and an 18-24-month roadmap aligned to strategic priorities and partnership opportunities. In partnership with the Project Management team, execution is delivered through cross-functional internal teams and agency partners, with this role providing oversight, alignment, and performance management. The Director drives continuous improvement and innovation in campaign planning and delivery. The role also activates and maximizes timely, high-impact marketing opportunities that emerge through external partners and ad-hoc program proposals. Key Focus Areas: Set enterprise campaign direction and integrated marketing platform strategy aligned to organizational priorities Own and govern the 18-24-month campaign roadmap, including prioritization and sequencing Mobilize cross-functional teams and agency partners, providing execution oversight, alignment, and performance management Integrate revenue objectives and manage KPI/ROI performance to drive continuous improvement in campaign effectiveness Evaluate and activate high-impact, ad-hoc opportunities originating from partnerships and external parties Core Competencies: Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies. Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Cultivates Innovation - Creating new and better ways for the organization to be successful. Ensures Accountability - Holding self and others accountable to meet commitments. Drives Engagement - Creating a climate where people are motivated to do their best to help the organization achieve its objectives. Situational Adaptability - Adapting approach and demeanor in real time to match the shifting demands of different situations. Balances Stakeholders - Anticipating and balancing the needs of multiple stakeholders. Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals. Knowledge and Abilities: Proven ability to develop ROI-based strategy and annual operational plans in support of the enterprise strategic plan, delivering key objectives such as revenue growth and brand equity. Excellent project management and organizational skills with the ability to move between tactical details and the broader strategic view, operating effectively at a tactical level while also being a strategic thinker. This role requires attention to detail (executing programs and delivering results) as well as a self-starter who can develop a vision and implement programs to bring a new strategy to life with action plans and outcomes. Experience successfully navigating a wide variety of complex stakeholders and resolving challenging situations through influence rather than formal authority; excels at driving clarity and solutions despite ambiguity. A track record as an effective collaborator; a strong ability to influence, engage and motivate direct and indirect reports and peers. Demonstrated skills in developing and executing 360-degree marketing campaigns, including traditional TV and print advertising, as well as digital, social, and PR. Candidates should have demonstrated experience in campaign asset production, including strategy development, agency briefing, concept testing/consumer research, production execution, and in-market KPI evaluation. Nonprofit PSA program experience is a plus. Strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and drive outcomes. Experience developing ma

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