Campaign & Creative Manager, Campaign & Creative Management, Amazon

About the role

Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. Our ad solutions-including sponsored, display, video, audio, and custom ads-leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journey. With a range of flexible pricing and buying models, including managed services and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more. We start with the customer and work backwards in everything we do, including advertising. Our team provides a fast-paced environment that thrives on creativity, experimentation, and innovation; you will grow and broaden your skills as a leader through continual opportunities to think big and deliver results. We have a broad mix of experience levels and tenure that help us foster an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to provide opportunities that will help each team member develop and expand their skillset and enable them to take on more complex tasks in the future. At Amazon Ads, we embrace our differences and are committed to furthering our culture of inclusion. We have employee-led affinity groups, sometimes known as employee resource groups, which bring employees together across businesses and locations around the world. Amazon's culture of inclusion is reinforced within our Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Requirements

• 4+ years of digital advertising and client facing roles experience
• Experience analyzing data and best practices to assess performance drivers
• Experience in programmatic advertising

Additional Information

At Amazon Advertising, we operate at the intersection of advertising and eCommerce to offer advertisers a rich array of media solutions across Amazon's mobile and desktop websites, proprietary devices and placements including Alexa and Fire TV, Prime Video Ads, Live Sports Sponsorships, and Amazon's programmatic Demand Side Platform (DSP). We are looking for a highly motivated Campaign and Creative Manager (CCM) who is passionate about helping advertisers make strategic, analytically driven media and creative decisions that transform the campaign launch experience through innovative, tailored advertising services. Impact and Career Growth: *Become a knowledgeable partner on Amazon Advertising solutions *Develop never-been-done-before executions with advertisers and internal partners during the pre-sales stage *Establish and standardize creative and operational best practices with advertisers to drive creative performance and provide frustration-free campaign launches *Grow and broaden your skills as you work in an environment that thrives on creativity, experimentation, and product innovation Key job responsibilities * Become a knowledgeable partner on Amazon Advertising solutions and client primary point of contact for campaign launches * Project manage the execution of complex advertising campaigns with internal Design, Ad Operations, Sales, Ad Policy, Product teams, and external stakeholders including the troubleshooting of issues surfaced during the campaign life-cycle * Educate advertisers on Amazon policies, creative best practices, and established workflows (SOPs) that support seamless campaign execution * Analyze campaign results to deliver creative and strategic recommendations that optimize advertisers KPIs * Lead strategic advertiser engagements (e.g. quarterly creative reviews, campaign kickoff calls, creative performance deep dives) and collaborate on internal business reviews (e.g. weekly, monthly, quarterly) * Deliver against key business metrics to maintain a high bar for service quality, driving long-term growth for advertisers and Amazon Ads. * Optimize campaign workflows by influencing Product roadmaps, feature roll-out and prioritization, cross-team processes, workflows, and tools that enable campaign excellence A day in the life CCMs deliver high-quality work by leveraging services and solutions that achieve advertiser success while ensuring the highest level of ease of doing business with Amazon Ads. As the campaign expert, you will earn trust to foster frustration-free advertiser experiences that empower advertisers to launch seamless, high-performing, full-funnel Display, Video, and Audio (DVA) campaigns by enabling new product capabilities, delivering data-driven creative strategy recommendations, and providing ongoing advertiser education while holding a high bar for the end customer experience. CCMs provide efficient and accurate campaign management and identify opportunities to continuously improve and scale our workflows and implement best practices across stakeholders and teams, delivering results that matter for our advertisers' long-term growth. Their goal is to drive Advertiser success and satisfaction.

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