Senior Digital Marketing Executive

About the role

🚀 Grow Your Career With One of Southeast Asia's Established Digital Agencies! Join a dynamic digital marketing team where you'll create impactful campaigns, drive measurable business results, and work with brands across diverse industries. Ideal for passionate and results-driven marketers looking to accelerate their career while gaining exposure to cutting-edge digital tools and platforms. ━━━━━━━━━━━━━━━━━━ 🎁 Perks & Benefits ━━━━━━━━━━━━━━━━━━ - Competitive remuneration package - Medical and dental claims - Frequent team bonding activities - Professional growth and learning opportunities - Exposure to diverse clients, campaigns, and cutting-edge digital marketing tools - Collaborative and supportive work environment - Career growth opportunities within a fast-growing company ━━━━━━━━━━━━━━━━━━ 🏢 About the Company ━━━━━━━━━━━━━━━━━━ Activa Media Pte Ltd is one of Singapore's pioneering digital marketing agencies, established in 2005. With nearly two decades of proven success, we have helped thousands of SMEs grow their businesses through digital solutions including: - Google Ads (SEM) - Search Engine Optimization (SEO) - Social Media Marketing - YouTube Marketing - Website Development Driven by our passion for helping businesses succeed online, we have grown from a local digital specialist into a company listed on the Main Board of the Hong Kong Stock Exchange. ━━━━━━━━━━━━━━━━━━ 🚀 About the Role ━━━━━━━━━━━━━━━━━━ Join a fast-growing digital marketing agency managing performance-driven campaigns across multiple industries. As a Digital Marketing Specialist, you will lead and optimise Google Ads and social media campaigns while collaborating with cross-functional teams to deliver measurable business outcomes for clients. This role is ideal for a data-driven and results-oriented individual who enjoys campaign ownership, client engagement, and creating impactful digital strategies. ━━━━━━━━━━━━━━━━━━ 📋 Responsibilities ━━━━━━━━━━━━━━━━━━ - Plan, execute, and optimise performance-driven campaigns across Google Ads and social media platforms to achieve campaign objectives and KPIs - Manage campaign timelines and deliverables to ensure quality standards and client expectations are consistently met - Monitor, analyse, and interpret campaign performance metrics such as CTR, CPC, CPA, and conversion rates to identify optimisation opportunities - Develop actionable insights and recommendations to improve campaign performance and ROI - Identify account growth and upselling opportunities within existing client portfolios - Collaborate closely with creative, content, and web development teams to deliver integrated marketing campaigns - Stay updated with the latest industry trends, advertising platform updates, and digital marketing best practices - Drive client satisfaction and long-term relationship growth through strong campaign performance and effective communication ━━━━━━━━━━━━━━━━━━ ✅ Qualifications ━━━━━━━━━━━━━━━━━━ - Diploma or Degree in Business, Marketing, Business Information, Mass Communication, or related disciplines - Minimum 2-3 years of hands-on experience in digital marketing, performance marketing, or paid media campaign management - Familiarity with Google platforms (SEM & SEO), social media platforms, and content marketing fundamentals - Experience with digital marketing tools such as Google Analytics, Google Ads Manager, Meta Ads Manager, and social media management platforms - Strong analytical, communication, and problem-solving skills - Ability to work independently and collaboratively in a fast-paced environment

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