SEM Specialist / Spécialiste SEM

Responsibilities

• Manage and maintain keyword lists, match types, and search terms
• Build and run ad copy experiments to improve CTR and relevance
• Support landing page experiments to improve conversion rate
• Analyze Google Ads performance to identify optimization opportunities
• Add and maintain negative keywords to reduce wasted spend
• Monitor performance by device, region, and query
• Assist with bid adjustments and budget pacing
• Validate conversion tracking and flag data or tagging issues
• What success looks like
• Campaigns are well-structured, clean, and continuously improving
• Experiments are run regularly with clear learnings
• Wasted spend decreases over time through smarter targeting
• Performance issues and anomalies are caught early

Requirements

• 1-3 years of hands-on experience managing Google Ads campaigns
• Strong analytical mindset and comfort working with performance data
• Experience running ad copy and landing page tests
• Solid understanding of keywords, match types, and Quality Score
• Detail-oriented, organized, and comfortable owning execution
• Curious, eager to learn, and open to feedback
• Experience with large-scale or high-volume accounts
• Exposure to SQL, analytics tools, or experimentation frameworks
• Interest in growth, product, or performance marketing beyond ads
• Please note this position is in Montreal, Quebec and on-site.
• Show us your drive and join our team!
• Check us out https://corporate.flighthub.com/
• LIBÉREZ VOTRE AMBITION - DEVENEZ
• Spécialiste SEM
• Vous vous concentrerez sur la mise en œuvre, l'expérimentation et l'optimisation continue, tout en travaillant en étroite collaboration avec les membres seniors de l'équipe sur des initiatives stratégiques et de croissance à plus grande échelle.
• Vos missions
• Gérer et maintenir les listes de mots-clés, les types de correspondance et les termes de recherche.
• Créer et mener des expériences sur les textes publicitaires afin d'améliorer le CTR et la pertinence.
• Soutenir les expériences sur les pages de destination afin d'améliorer le taux de conversion.
• Analyser les performances de Google Ads afin d'identifier les opportunités d'optimisation.
• Ajouter et maintenir des mots-clés négatifs afin de réduire les dépenses inutiles.
• Surveiller les performances par appareil, région et requête.
• Aider à l'ajustement des enchères et à la répartition du budget.
• Valider le suivi des conversions et signaler les problèmes liés aux données ou au balisage.
• À quoi ressemble le succès ?
• Les campagnes sont bien structurées, claires et en constante amélioration.
• Des expériences sont menées régulièrement et permettent de tirer des enseignements clairs.
• Les dépenses inutiles diminuent au fil du temps grâce à un ciblage plus intelligent.
• Les problèmes de performance et les anomalies sont détectés rapidement.

Benefits

Additional Information

UNCAGE YOUR AMBITION as an SEM Specialist We are FlightHub Group , an ambitious team of people that created FlightHub and Justfly . Our brands have grown to become two of the top-ranked travel agencies in North America. We now serve over 3 million customers per year, generating more than 3 billion dollars in sales, and we continue to grow stronger year over year. We dream big, pursue passionately, and follow through with resolute self-belief and rigorous commitment. We are a group of individuals sharing a common vision and values, having come together to pursue a collective mission: overtaking the #1 spot in the world. We are looking for a hands-on SEM Specialist to help execute and optimize paid search campaigns that drive high-intent traffic and measurable revenue. This role is ideal for someone who enjoys working directly in Google Ads, testing ideas, analyzing performance, and learning how search impacts the business. You'll focus on execution, experimentation, and continuous optimization, while working closely with senior team members on larger strategy and growth initiatives.

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