Marketing Specialist, CRM & Events
External
Tripadvisor · London, UKPrepare for this interview
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About the role
This role sits at the center of our marketing engine. As a Marketing Specialist, you'll support CRM campaigns and event marketing from end to end-turning ideas into live campaigns, keeping projects moving, and ensuring nothing slips through the cracks. You'll work across email, events, and cross-functional initiatives to deliver campaigns that are timely, well-executed, and measurable. If you thrive on variety, enjoy bringing structure to moving pieces, and want to build both technical and strategic marketing skills, this role is for you.
Responsibilities
- CRM Campaign Execution
- Build, QA, and deploy email campaigns in Braze and Mailchimp
- Create campaign assets and manage audience segmentation
- Ensure accuracy and performance through QA and testing (content, links, personalization, send strategy)
- Event Marketing & Coordination
- Manage event communications (invites, confirmations, reminders, follow-ups)
- Coordinate logistics with internal teams and external partners
- Support event execution, including on-site when needed
- Track attendee engagement and support post-event follow-up
- Project Coordination
- Manage campaign workflows from intake through deployment
- Coordinate with copy, design, and stakeholders to gather assets and approvals
- Keep projects on track by managing timelines and priorities
- Reporting & Insights
- Track and report on campaign performance (opens, clicks, engagement)
- Document insights and apply learnings to improve future campaigns
- General Marketing Support
- Support ad hoc CRM and event initiatives
- Help improve processes, templates, and ways of working
- Contribute to ongoing testing and optimization efforts
- Support additional initiatives that help the team deliver on key marketing priorities
- What You Bring
- 1-3 years of experience in marketing, CRM, or event coordination
- Familiarity with email marketing platforms (e.g., Braze, Mailchimp, or similar)
- Strong organizational skills and attention to detail
- Ability to manage multiple projects and deadlines
- Clear communication and ability to work across teams
- Interest in CRM, lifecycle marketing, and event marketing
Requirements
- Experience supporting B2B marketing initiatives
- Familiarity with reporting or marketing analytics tools
- Exposure to project management tools (e.g., Asana, Airtable)
- Why This Role Matters
- This role helps bring our marketing to life.
- Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
- Proven ability to operate effectively with a global-first mindset
- List out 8 other requirements in bullet format
Benefits
Additional Information
About Tripadvisor The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world's most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
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