Senior Director, K12

About the role

This position is with Cialfo and BridgeU , one of the brands under Manifest Global , which also includes Explore and Kaaiser. What This Role Is Every year, millions of students apply to university. The decision shapes the rest of their lives - which country they live in, which careers open to them, who they become. And for most of them, the school they attend is the single biggest determinant of how well that decision gets made: the counselor they meet with, the platform that counselor uses, the conversations that happen in the months before they hit submit. Roughly 100 school groups in the world collectively educate over a million of these students. Beyond them sit Ministries of Education running entire state and national systems where every public school student passes through the same counseling infrastructure - or fails to. Both are buying decisions where one signature moves an entire system onto a platform. Both are conversations where the people on the other side are sceptical, time-poor, and have been disappointed by tech vendors before. Both are still mostly being made school by school, on a patchwork of tools and goodwill, by buyers who have never had a platform partner they truly trusted. That is the gap. It is the most consequential gap in the K12 counseling market today, and closing it is what this role exists to do. Cialfo is the world's leading AI-powered college counseling platform, used by 2,000+ schools to guide students through this decision. The counselor workflow is built. The student experience is built. Saige, our AI layer, is live. The product is not the question. The question is whether the school groups and government systems who most need this platform choose Cialfo as the partner they bet a decade on. The Senior Director, K12 is Cialfo's most senior commercial voice in the global school market. You'll own the global enterprise pipeline across school groups and Ministries of Education, lead the team selling into individual schools, and define how Cialfo wins this market over the next five years. What Makes This Role Different Most senior K12 sales roles sit inside a single region or a single buyer type. This one runs across three commercial channels - school groups, government systems, and individual schools - with a tailwind no competitor has. Cialfo doesn't walk into these conversations alone. BridgeU sits beside it, serving international schools across the UK and Europe. Explore sits behind it, the AI outreach platform trusted by 1,000+ universities in 100+ countries. Kaaiser brings nearly thirty years of placement infrastructure. No competitor in the K12 counseling space can offer a school group, a Ministry, or an accreditation body the connective tissue across the entire student journey from K12 to enrolment. You can. That changes what you can sell, what you can negotiate, and what a long-term partnership with Cialfo can mean. The broader overseas education industry is contracting. Cialfo is growing. The next era of this platform will be built on the partnerships closed in the next eighteen months - and the person who closes them is you. What You Own School group partnerships Identify, develop, and close high-value institutional partnerships with school groups, multi-school operators, and global accreditation bodies Build relationships at the level where they get decided - principals, heads of school, board members, and network-level decision-makers whose signatures move entire systems onto the platform Navigate complex institutional procurement and structure agreements that anchor Cialfo as the default for the network for years, not transactions reviewed cycle to cycle Ministry of Education deals Own the strategy and execution for selling Cialfo into Ministries of Education and equivalent national or state-level bodies that buy on behalf of entire public school systems Build credibility with senior government stakeholders - ministers, director-generals, and the senior civil servants who run education policy and procurement - and read the political dynamics that determine whether a deal closes Run formal procurement (RFPs, tenders, framework agreements) and build the response capability to win them, including references, case studies, and the partner ecosystem a Ministry expects to see Prioritise the few geographies where the political and policy environment makes a national-scale deployment realistic over the many that aren't, and structure multi-year contracts a government can defend publicly and Cialfo can deliver against profitably The team selling into individual schools Lead the IC team that wins single-school logos across regions - set the bar, coach the craft, sit in on the deals that matter Build the playbook that converts standalone schools inside priority networks, so every IC win becomes a foothold for a future group-level or government-level conversation Develop the next generation of Cialfo's commercial leaders - because this team is where

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