Media Campaign Planner

About the role

This is a senior campaign management role sitting at the intersection of client partnership, media strategy, and performance delivery. You'll own the campaign calendar, manage media budgets across channels, coordinate media buying partners, and report on outcomes to senior stakeholders - all while maintaining the rigour and responsiveness that a high-volume, always-on media environment demands. Success in this role looks like campaigns that consistently hit or exceed KPIs, a client that feels well-informed and strategically supported, and a clear, data-driven improvement in ROAS, traffic, and brand performance over time.

Responsibilities

• Client Management:
• Act as the key liaison between the client's UK office, HQ, and agencies - ensuring seamless communication and strategic alignment across all campaign activity
• Lead regular client meetings to review campaign goals, performance data, and feedback - presenting clearly and confidently to senior stakeholders
• Provide timely reports on campaign progress and budget utilisation, making complex data accessible and actionable
• Build long-term client relationships and proactively identify new opportunities to deliver value
• Market and Audience Analysis:
• Analyse target audience behaviour and media consumption patterns to inform channel and messaging strategy
• Conduct competitor and category trend research to keep LG UK's campaigns sharp and contextually relevant
• Leverage tools including Google Analytics, Magento, and other data platforms to generate actionable insight
• Media Strategy Development:
• Develop media strategies that balance brand awareness objectives with conversion and e-commerce performance goals
• Recommend optimal channel mixes and campaign timing based on business objectives and audience insight
• Integrate market, consumer, and platform trends into strategic proposals - with a strong working knowledge of the UK media landscape
• Budget Allocation and Optimisation:
• Manage media budgets across channels, allocating spend efficiently against reach, frequency, engagement, and conversion objectives
• Adjust allocations in response to live performance data, with clear data-backed rationale for every budget decision
• Oversee daily, weekly, and monthly budget tracking - providing clients with detailed cost breakdowns and managing discrepancies through prompt, clear communication
• Manage invoicing and payment processes with external vendors, ensuring financial accuracy throughout
• Media Buying Coordination
• Collaborate with internal teams and media buying partners to ensure campaigns are briefed clearly and executed to specification
• Communicate briefs that include targets, KPIs, naming conventions, and deadlines - and provide execution guidelines that enable alignment and efficiency across all partners
• Campaign Execution and Performance Optimisation
• Manage and monitor campaigns across Google Ads (YouTube, PMax, GDN, Shopping, Demand Gen), Meta, Programmatic, SA360, Retail Media, GA, CM360, and other relevant platforms
• Monitor real-time performance daily and adjust targeting, bidding, creative, and channel strategies as needed
• Analyse creative formats, keyword performance, and audience targeting to drive continuous optimisation across all active campaigns
• Coordinate with designers, media partners, and platform contacts to ensure flawless execution at every stage
• Reporting and Insights
• Deliver detailed performance reports covering impressions, clicks, conversions, ROAS, and other relevant KPIs
• Use performance data to refine live strategies and inform future planning cycles
• Lead post-campaign reviews that generate clear learnings and concrete optimisation recommendations
• Cross-Team Collaboration
• Coordinate across creative, production, data, and platform teams to keep internal delivery aligned with client expectations and campaign timelines
• Ensure internal schedules, priorities, and outputs remain in step with campaign requirements at all times
• What you need to be great in this role:
• Proven experience planning and executing end-to-end paid media campaigns across digital channels - including Google Ads (YouTube, PMax, GDN, Shopping, Demand Gen), Meta, Programmatic, SA360, Retail Media, and CM360
• Track

Additional Information

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Media Campaign Planner Location: London, United Kingdom

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