Marketing Operations Manager

Responsibilities

• Marketo Platform Ownership & Program Execution
• Serve as the primary administrator for Marketo, owning platform configuration, program development, user management, and best-practice governance.
• Build, launch, and optimize scalable Marketo programs (emails, scoring, nurturing, events, lifecycle flows, ABM workflows, and more).
• Develop modular program templates and global processes to ensure consistency and repeatability across campaigns.
• Manage Marketo-Salesforce integrations to ensure flawless lead flow, attribution tracking, and lifecycle mapping.
• Lead Management, Routing & Lifecycle Operations
• Own the end-to-end lead management framework between Marketo and Salesforce including lead capture, data enrichment, scoring, deduplication, and routing.
• Build and maintain lifecycle and attribution programs including UTM tracking, gated content flows, and multi-touch lead attribution.
• Partner closely with Sales Ops and RevOps to align routing logic, qualification processes, and funnel definitions.
• Data Quality, Governance & Compliance
• Maintain database hygiene within Marketo, ensuring accurate, complete, and properly segmented data synced with Salesforce.
• Monitor and implement data quality standards, including enrichment, normalization, governance, and compliance with privacy regulations (GDPR/CCPA).
• Conduct periodic audits of data flows, integrations, and compliance requirements in collaboration with data and legal teams.
• Reporting, Analytics & Insights
• Build and maintain dashboards and recurring reports that measure campaign performance, funnel progression, database health, and KPI trends.
• Provide actionable insights and recommendations to marketing and sales leadership to improve conversion rates, campaign performance, and revenue impact.
• Visualize data in clear, compelling formats for executive and cross-functional audiences.
• Cross-Functional Collaboration & Project Leadership
• Work closely with demand generation, SalesOps, RevOps, and IT to deliver scalable marketing execution.
• Lead and execute cross-functional projects including system enhancements, integrations of martech tools like 6sense, ZoomInfo, BigMarker while identifying process improvements.
• Create and maintain documentation, training materials, and enablement for marketers across systems and processes.
• Identify opportunities to incorporate AI tools, automation to improve execution speed and performance efficiency.

Requirements

• Must-Have Experience
• 8-10+ years of Marketing Operations experience, preferably in B2B SaaS or enterprise technology.
• 5+ years hands-on Marketo experience, including program building, integrations, and database management.
• 3-5+ years of Salesforce (SFDC) experience, including lead flow, campaign attribution, and reporti

Benefits

Additional Information

Job Title: Marketing Operations Manager About Skyhigh Security: Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world's data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency. Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, our employees are the heart and soul of our company. Skyhigh Security Is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential. From our employee recognition program, to our 'Blast Talks' learning series, and team celebrations (we love to have fun!), we strive to be an interactive and engaging place where you can be your authentic self. We are on these too! Follow us on LinkedIn and Twitter @SkyhighSecurity . Role Overview: Skyhigh Security is seeking a high-performing Marketing Operations Manager to lead and optimize our Marketo marketing automation ecosystem, ensuring seamless integration with Salesforce, flawless program execution, and strong data governance across the funnel. This role is ideal for someone who is detail-obsessed, process-driven, analytical, and passionate about leveraging technology to scale marketing performance. You will be responsible for managing our core marketing systems, ensuring leads flow into Salesforce, building scalable programs, improving data flows, enhancing funnel visibility, and enabling marketing and sales with the tools and insights needed to accelerate revenue. If you thrive at the intersection of marketing automation, systems integration, analytics, and GTM execution, this role is made for you.

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