Global Media Strategy Lead (Healthcare & Pharma)

Responsibilities

• Strategic Leadership and Media Excellence
• Own and lead global media strategy across brands/therapeutic areas
• Translate business and medical objectives into insight-led, full-funnel plans (HCP + DTC)
• Drive innovation in omnichannel, data-driven targeting, and personalization
• Ensure consistent, high-quality strategic output across markets
• Client and Commercial Leadership
• Act as senior strategic partner to global client stakeholders
• Lead governance, senior presentations, and strategic planning cycles
• Identify and drive organic growth opportunities
• Own financials including scopes, forecasts, and overall account health
• Integrated Agency Leadership (Lead Agency Model)
• Operate effectively within a lead agency model, aligning media with creative, production, and other disciplines
• Orchestrate cross-functional teams and external partners
• Drive global-to-local frameworks, ensuring consistency with flexibility
• Oversee operational excellence in planning and activation
• Data, Compliance, Performance
• Ensure all media activity meets healthcare regulatory and privacy requirements
• Define and lead measurement frameworks, KPIs, and performance optimization
• Leverage data, analytics, and insights to drive decision-making
• Translate performance into clear, actionable recommendations for stakeholders
• Send your application through our recruitment platform, and we will be reviewing candidates on an ongoing basis.
• If you have questions about the role, you are very welcome to reach out to our Talent Lead, Johan Hillers, at johan.hillers@wppmedia.com .
• About WPP Media
• WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
• WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we unite the best platforms, people, and partners to create limitless opportunities for growth.
• Learn more at wppmedia.com .
• Please read our Privacy Notice for more information on how we process the information you provide.

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . We are looking for a Global Media Lead to join our Health Care / Pharmaceutical team based in Copenhagen In this role, you will lead global media strategy for key healthcare and pharmaceutical clients, operating as a senior client partner within a lead-agency model. You will drive integrated, compliant, and high-performing media solutions across local WPP markets while aligning media with creative, production, data / tech and broader business and brand objectives. You bring 10+ years of experience in media strategy, planning, or activation within an agency, client or consultancy environment. You are ready to leverage your deep expertise in managing global media clients and your strong understanding of media ecosystems, platforms, production, and measurement - ideally in regulated industries such as healthcare, pharma, or finance.

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