Demand Generation Manager, ABM

About the role

Hi, my name is Cody Stover, Director, Demand Gen at Customer.io , and I'm looking for a Demand Generation Manager, ABM. We're growing fast in North America and looking for a marketer who knows how to win competitive deals - and builds the ABM programs to make it happen at scale. You'll lead competitive displacement campaigns targeting accounts using competing marketing automation tools like Marketo, Klaviyo, and Braze, building the playbooks, messaging, and sales plays that give our team a measurable edge. Alongside that, you'll own the strategy and execution of 1:1 and 1:few account-based programs - spanning email, gifting, referral, and other relevant channels - personalized for competitive displacement opportunities, industry trends, and buyer intent signals. You'll sit within our Demand Gen team alongside content, events, and partner marketing, and will work hand in hand with Sales Directors and AEs to source new deals and accelerate strategic ones. The programs you build will have clear pipeline targets attached - you'll be accountable for outcomes, not just execution. If you lead with competitive, know how to run takedown campaigns that actually move deals, and want a direct line between your work and revenue, this role is for you. About you You're a data-driven marketer who leads with competitive strategy and knows how to translate it into campaigns that move deals. You love the variety of managing a mix of marketing plays and know how to prioritize your time to maximize growth. All the while, you love collaborating across teams to make it happen. What we value Collaboration over silos. You thrive on working across teams, building trust, and making partners feel like part of the crew. Data with heart. You use analytics to tell stories and drive decisions - not just to report numbers. Bias for action. You're comfortable testing, iterating, and improving fast rather than waiting for perfect. Clear communication. You simplify complexity and make everyone around you more effective. Growth mindset. You see ambiguity as an opportunity and are energized by building new things from scratch. Some things you'll do Run competitor takedown campaigns targeting priority accounts - building the playbooks, messaging, and offers that give our sales team an edge in competitive deals against Marketo, Klaviyo, Braze, and others Scale the ABM program in North America - running direct mail, gifting, survey, and targeted offer campaigns against priority accounts, working hand-in-hand with sales to move deals forward Build and iterate on ABM plays that break through the noise - personalized content, sequenced outreach, and creative tactics tailored to high-value accounts and segments Partner closely with AEs and Sales Directors to identify intent signals, flag account-level activity, and create campaigns that accelerate pipeline Develop coordinated post-campaign follow-up strategies in lockstep with sales - not just launching plays but owning what happens after Turn one-off experiments into repeatable programs - launch a play, measure it, and if it works, productize it into an always-on motion Support targeted field events and executive experiences in North America as part of the broader ABM strategy What success looks like Competitive impact: Measurable improvement in win rates against priority competitors (Marketo, Klaviyo, Braze) through targeted displacement campaigns and sales enablement - more competitive deals influenced, higher close rates in head-to-head scenarios Pipeline impact: Key contributor to continuing 40% YoY growth on Pipeline and Revenue Build repeatability: Launch experiments and convert the successful ones into "always-on" tactics Strong sales alignment cadence - you work in lockstep with BDRs and AEs toward the shared goal of engaging, sourcing opportunities, and closing target accounts

Requirements

• Located in North America
• Competitive marketing experience - proven track record building takedown campaigns, displacement messaging, and sales plays targeting specific platforms; ideally with direct experience competing against Marketo, Klaviyo, Braze, or similar
• Track record of success in creating and scaling demand programs in B2B SaaS
• Hands-on experience running ABM programs end-to-end - from account selection and campaign design through to pipeline reporting
• Experience with direct mail, gifting, and physical campaign execution (tools like Postal, Sendoso, or similar)
• Knowledgeable and experienced using marketing,

Additional Information

About Customer.io Over 9,000 companies - from scrappy startups to global brands - use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. Customer.io powers automated communication that people actually want to receive. We help teams send smarter, more relevant messages using real-time behavioral data.

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