Communications Manager

About the role

The Communications Manager will tell the Turo story on a day-to-day basis in Canada and highlight how Turo is reinventing car rental to unlock independence for all. The ideal candidate will be responsible for working directly with traditional and new media, liaising with agency partners, managing media inquiries, gathering stories from within our guest and host community, creating and executing integrated comms plans, and tracking Turo and relevant competitors in the news.

Responsibilities

• Provide support for Canada communications priorities - i.e. creating integrated communications plans, leading seasonal press outreach, owning PR and social tracking, and drafting campaign key messages.
• Establish and strengthen relationships with key traditional and new media reporters and influencers across Canada.
• Manage reactive press requests and use available tools like data and industry research to create stories that build positive sentiment around Turo's community and brand
• Draft strategy and press statements for policy and trust & safety issues
• Proactively finds newsworthy stories in our host & guest community and engages with our community on media opportunities
• Surface relevant trends and propose creative campaigns that insert Turo in the cultural conversation and drives ROI across PR and Social
• Secure brand features around product innovation, thought leadership, and company performance
• Vet and manage strategic partnerships that amplify Turo's mission, targets our core audience, and increases brand awareness while presenting a strong ROI
• Liaise with key stakeholders across Marketing, Legal, Host Success, Claims, T&S, Ops, Product, GR, and BD
• Your profile
• Exceptional verbal and written communication skills.
• Ability to function well in a high-paced and at times stressful environment.
• Exceptional at media relations with a strong roster of strong traditional and new media contacts with an ability to identify what makes for a compelling story
• Ability to plan and execute a proactive press project such as a data-driven pitch or campaign (i.e. trend report, press trip, partnership)
• Calm and effective in crisis situations, with the ability to adapt plans quickly.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Excellent interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Proficient with Microsoft Office Suite, Meltwater, Cision, or related software.
• Experience with data tools such as DOMO, Redshift, etc. - not required but highly valued
• Five+ years of agency or in-house experience handling PR and social media/influencer relations. Previous experience in the auto, marketplace, or travel industry preferred.
• Bachelor's Degree in Marketing, Journalism, Communications or related work experience.
• Turo Recruiting Scam Alert:
• Turo AI Policy:
• Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decision

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