Senior Specialist, Marketing Automation

About the role

The Marketing Automation Senior Specialist develops and executes automated marketing programs across Oscar's marketing automation tools. This person supports the design, build, and launch of complex email and journey-based campaigns. Working closely with Marketing, Data and Operations teams, this person will translate marketing strategies into technical workflows, ensuring flawless and error-free execution. You will report into the Senior Manager, CRM. Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid Pay Transparency: The base pay for this role is: $83,628 - $109,761 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonus.

Responsibilities

• Execute the end-to-end technical build of campaigns, translating marketing briefs into technical workflows in our automation platforms that support growth and retention strategies.
• Collaborate with Data and Ops teams to utilize existing data structures and integrations for audience segmentation and journey logic.
• Use SQL to pull defined target audiences and perform troubleshooting to resolve data or logic discrepancies.
• QA all campaign components prior to launch to ensure error-free execution.
• Monitor campaigns performance post-launch to ensure campaigns are performing as intended
• Develop expertise across Oscar's marketing automation tool ecosystem, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption.
• Compliance with all applicable laws and regulations
• Other duties as assigned

Requirements

• 2+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
• 2+ years of hands-on experience building complex workflows in marketing automation tools, such as Salesforce Marketing Cloud, Iterable, or Braze, using HTML and AMPscript to build dynamic email templates.
• 1+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
• Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution
• Bonus points:
• Salesforce Marketing Cloud certification
• Background in B2C Marketing
• Proficiency in Analytic and BI tools
• Experience in a highly regulated industry like insurance, banking, etc.
• This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here .
• Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
• California Residents: For information about our collection, use, and disclosure of applicants' personal information as well as applicants' rights over their personal information, please see our Privacy Policy .

Benefits

Additional Information

Hi, we're Oscar. We're hiring a Senior Specialist, Marketing Automation to join our CRM Team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves-one that behaves like a doctor in the family.

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