Associate Director, Performance
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Responsibilities
- Take a strategic lead in the overall performance, profitability, and long-term business growth of our Paid Search discipline
- Accelerate and drive the transition from traditional Paid Search management to AI-driven accounts.
- Be a key player in new business efforts, actively engaging in pitches, refining our sales narratives, and collaborating closely with our new business department to secure and expand our client base.
- Drive adoption of the right tech and tooling, alongside ensuring we have a data-led approach across all accounts
- Oversee top Paid Search clients and drive innovation, project growth, and excellence in delivery.
- Spend at least 60% of time on projects or sales initiatives
- Enable and boost x-craft collaboration, bringing our Paid Search activities and offerings closer together with adjacent crafts, such as Content, Data, AI, Organic Search and Social.
- Ensure an agile development of our Paid Search proposition, aligning product-market fit and traction with the right target clients.
- WHAT YOU BRING:
- Have at least 10 years of experience in Paid Search.
- Are highly autonomous and proactive, demonstrating the ability to own complex projects and make significant decisions with minimal oversight.
- You have a deep curiosity for AI and machine learning. You don't just follow trends; you understand how to apply tools.
- Have a significant focus on business development, a successful track record with pitching, and client relationship management. You genuinely love the sales process.
- Have broader digital marketing knowledge (Social, Display, Content Marketing, Data etc.).
- Are analytical, flexible, and able to work independently.
- Have great communication skills (verbal and written) and the ability to persuade.
- Are ambitious, results-oriented, and know how to plan and organise.
- Are located and directly available to start working from our London or Manchester offices;
- Are fluent in English.
Benefits
Additional Information
Associate Director, Performance Manchester, London - hybrid DEPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This position sits in our Marketing & Technology service based in Manchester and London. We combine data, technology, creative content, and paid media to crack brands' business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. Are you a visionary Paid Search leader with a proven track record of driving tangible revenue and market share growth? Do you thrive on the thrill of the pitch and the satisfaction of expanding client portfolios? We're seeking a dynamic Paid Search leader to ignite our presence in the UKI, transforming our Paid Search discipline into a powerhouse of growth, innovation, people happiness, and client success. You will suppoert the charge in evolving our Search discipline in a rapidly evolving and disrupting ecosystem. You won't just keep up with Google's AI shifts; you will proactively integrate generative AI across platforms into our daily operations to redefine what 'performance' looks like in an AI-first world.
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