Associate Manager, Performance Marketing

About the role

The Associate Manager - Performance Marketing will own paid digital acquisition for Razorpay's Payment Gateway business while building the automation layer for our paid media operations. On the performance front, this role focuses on driving merchant signups, activations, and revenue across core channels (Google, Meta, LinkedIn) and scaling experiments (DV360, Reddit, X). On the automation front, this role will design and deploy workflows that automate campaign setup, creative generation, and reporting, turning manual work into calable systems. This is not a reporting-and-presenting role. The ideal candidate combines deep performance marketing fundamentals with a builder's mindset - someone who can independently run complex, high-budget campaigns, build the measurement stack, and set up automated pipelines using AI tools, APIs, and scripts. You will build Razorpay's performance playbook from the ground up, define full-funnel strategies, and collaborate closely with Brand, Product, Growth, and Sales to ensure our acquisition engine is both profitable and efficient. Roles and Responsibilities Campaign Strategy & Execution Plan and run full-funnel paid campaigns across Google (Search, PMax, YouTube, Demand Gen), Meta, and LinkedIn, with clear KPIs from awareness to conversion. Scale high-growth experimental channels including DV360, Reddit, and Twitter/X, managing budget pacing, placements, and bid strategies daily. Own monthly and quarterly performance forecasts, building scenario plans across different budget levels against business targets. Run ABM campaigns for enterprise and mid-market segments, partnering with Sales to build target account lists, set up LinkedIn ABM audiences, and track pipeline influence. Research competition regularly, using tools like SimilarWeb, SpyFu, and Meta Ad Library to benchmark competitor messaging, spends, and landing page strat

Benefits

Additional Information

Razorpay is one of India's leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we've since grown into a fintech powerhouse driving India's digital payment revolution. Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow. From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that's redefining how money moves across Asia. Today, that ecosystem supports everyone from early-stage startups to some of India's largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently. Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India's unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region. We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia. But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you're curious, you'll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say "thank you." Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors, you'll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at razorpaysoftwareprivatelimited? Share your experience