Global OTC CBIA Manager

Responsibilities

• Work with the cross-functional brand team to create a learning and insights roadmap for OTC identifying growth opportunities and strategies.
• Lead the development and delivery of comprehensive brand insights (incl. consumer, expert, market, and competitive) to inform where to compete and how to win opportunities
• Contribute to key brand foundations, incl. brand purpose, positioning, architecture and brand language, leveraging an effective and agile learning toolkit.
• Ensure creative executions are grounded in data, culturally relevant across markets, and aligned with brand purpose and positioning to drive emotional connection and commercial impact.
• Act as the first point of contact for Stage Gate proposal support, providing robust data on consumer needs, market potential, competitor performance, ensuring robust evaluation of innovation opportunities and enabling successful commercial launch
• Develop and manage robust tracking and learning frameworks to measure brand health, campaign effectiveness, and innovation performance.
• Design, commission, and manage primary and secondary market research projects, ensuring methodological rigor and business relevance
• Manage budget to ensure maximum efficiency of spend
• Translate complex data and analytical findings into clear, compelling, and actionable narratives
• Proactively collect feedback on insights provided, ensuring an iterative process to make sure all insights are relevant and trusted
• Be the business partner for relevant OTC Global Brand Team, educate teams on shape of future demand, fostering a future-oriented mindset to drive brand growth
• Contribute to the Global Brand Growth Leadership Team, elevating the impact of CBIA in Brand Strategy
• *The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.
• Why you?

Requirements

• Bachelor's Degree
• 5+ years' experience in global FMCG / OTC Insights & analytics roles, focused on foundational consumer learnings and developing strong brand foundations and winning creative campaigns and innovations.
• Hands-on experience with relevant consumer learning and testing methodologies and a track record of successful experimentation and implementation of new, innovative tools & approaches.
• Strong business acumen with proven history of translating findings into actionable recommendations with business value attached to them
• Ability to work independently in a high paced, highly matrixed organization and deliver multiple priorities under tight timelines with rigor and quality. Has strong planning & organization skills.
• Proven line management and talent development
• Familiarity with statistical software (e.g. SPSS, R, Python) or data visualization tools (e.g.Power BI, Tableau)
• Proven ability to collaborate effectively with, and influence, diverse teams across different functions and mar

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. As the Global OTC CBIA Manager , you are responsible for contributing to brand strategy and driving business growth by providing deep understanding of consumers, experts, markets, and competitive landscapes. Through synthesizing diverse data sources and partnering with cross-functional teams, you turn insights into actionable recommendations, inform innovation pipelines, and develop compelling brand narratives and creative strategies. Your work ensures consumer perspectives are embedded in every stage of the brand's lifecycle, guiding decision-making, inspiring impactful marketing, and supporting the continuous measurement and optimization of brand performance on a global scale. This role sits within the Global OTC CBIA Team and reports directly to the Global OTC CBIA Director.

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