Digital Strategist (PR & Brand Reputation) - Burson Puerto Rico

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . Quiénes somos: Burson es la agencia global líder en comunicación, diseñada para generar valor para los clientes a través de la reputación. Con equipos altamente especializados, tecnologías líderes en la industria y una creatividad innovadora, ayudamos a marcas y empresas a redefinir la reputación como ventaja competitiva para que puedan liderar hoy y en el futuro. Trabajar en Burson es formar parte de una comunidad global de profesionales comprometidos con el aprendizaje continuo y con liderar el cambio innovador. Burson forma parte de WPP (LSE/NYSE: WPP), un referente mundial en transformación creativa. Para más información, visite bursonglobal.com y síganos en LinkedIn e Instagram . Más información sobre el puesto: The Digital Strategist serves as the analytical, strategic, and operational backbone of our communications team. In this role, you will go beyond traditional social media management to develop and execute integrated digital strategies that strengthen brand reputation, increase audience engagement, and support business objectives. Leveraging emerging technologies, data analytics, and digital platforms, you will identify growth opportunities, optimize campaign performance, and ensure that client narratives are consistently and effectively integrated across the digital ecosystem. The Digital Strategist will bring a comprehensive understanding of digital channels, collaborating closely with creative, media, content, and technical teams to align efforts under a unified strategy that drives measurable results, maximizes Return on Investment (ROI), and reinforces our clients' leadership and visibility in the marketplace. Actividades que desempeñarás: Research & Consumer Analysis (Investigación y análisis): Evaluate the brand's online and social media positioning, perform comprehensive competitor analysis, and deeply study target audience behavior to uncover actionable insights. Campaign Design & Strategic Planning (Diseño del plan): Define the strategic roadmap, selecting the most effective digital platforms and determining the specific types of content that will best connect with and engage users. Campaign Execution & Experiential Strategy: Orchestrate and execute comprehensive digital and influencer marketing campaigns, interactive social media activations, and physical/digital social media installations that bridge the gap between PR events and online engagement. Source, negotiate with, and manage digital influencers and brand advocates, ensuring their content aligns with broader PR goals and remains brand compliant. Resource & Team Management (Gestión de recursos): Coordinate and align cross-functional teams-including creators, copywriters, designers, and media specialists-ensuring everyone works cohesively under a single, unified strategy. Audience Targeting & Acquisition : Identify, build, and generate highly targeted audience segments to drive new users and community growth across all client digital platforms, with a specific, strategic focus on high-growth channels like TikTok. Data-Driven Strategy & ROI Optimization (Análisis de datos - KPIs): Develop data-driven strategies and make in-depth, actionable recommendations based on a strong grasp of digital analytics. Constantly monitor key performance indicators (KPIs) and performance metrics, adjusting tactics in real-time to guarantee campaign optimization and a strong Return on Investment (ROI). Trend Analysis & Future Strategy : Monitor market trends, digital developments, and customer and cultural insights, working cross-functionally across the PR, creative, and client teams to translate these findings into future digital strategies, platform roadmaps, and proactive brand campaigns. Client Relations & Reporting: Participate in weekly client meetings and act as the digital lead, presenting updated digital status reports that highlight KPIs, insights, and strategic next steps. Operations & Compliance Alignment: Overse

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