Product Marketing Manager

Responsibilities

• Own positioning and messaging end-to-end - develop and maintain the core narrative for CivilGrid's platform and products, keeping it sharp, differentiated, and grounded in what buyers actually care about across utilities, AEC firms, and municipalities.
• Drive product launch motions - lead go-to-market planning and execution for new features and products, from launch brief through sales enablement and campaign materials, in tight collaboration with Product and Sales.
• Build and maintain the sales enablement library - create and continuously improve the decks, battlecards, one-pagers, objection-handling guides, and competitive intelligence that help the revenue team win deals and shorten cycles.
• Translate customer and market insight into strategy - run win/loss interviews, buyer research, and ICP refinement to ensure messaging reflects how customers actually describe their problems and evaluate solutions.
• Develop product content that earns credibility - produce case studies, solution briefs, demo scripts, and technical explainers that speak the language of civil engineers, utility planners, and project managers.
• Support campaign strategy for launch and growth motions - partner with the content marketer to develop campaign concepts, messaging frameworks, and audience segmentation; you're not the campaign manager, but you set the strategic foundation.
• Grow the function as CivilGrid scales - help define what best-in-class product marketing looks like here, build the playbooks, and eventually help grow the team as headcount expands.

Requirements

• 4-6 years of product marketing experience in B2B industrial or construction technology - SaaS experience strongly preferred.
• Hands-on experience marketing preconstruction workflows, products, or tooling - either as a practitioner who has run these processes or as a marketer who has sold into this buying context. This is the most important requirement.
• Proven ability to own positioning and messaging - you've written the framework, not just executed against one someone else built.
• Strong sales enablement instincts - you know what a field-ready battlecard looks like vs. a deck that sits in a folder, and you build accordingly.
• Clear, direct writer - you can translate technical complexity into buyer-relevant language without dumbing it down.
• Comfortable operating without infrastructure - you produce directly, advocate clearly when you need resources, and don't wait for perfect conditions to ship good work.
• Low ego, high ownership - you're collaborative with Product, Sales, and the broader marketing team, and you treat customer insight as your primary input.
• BONUS POINTS
• Background at a construction or infrastructure technology company - Procore, Autodesk, Bentley, Esri, Trimble, Hexagon, or a comparable AEC/GIS/infrastructure SaaS vendor.
• Experience marketing to utilities - particularly capital planning, GIS, or engineering teams at electric, gas, or water utilities

Benefits

Additional Information

ABOUT CIVILGRID CivilGrid is the trusted civil design platform powering affordable infrastructure renewal and growth. We give utilities, civil engineers, and municipalities a single, collaborative source of truth for what's underground so teams can plan, design, and build faster, smarter, and safer. Our platform consolidates utility records, geotechnical and environmental data, paving moratoriums, and jurisdictional requirements directly from 3,000+ utilities, agencies, and municipalities with full chain-of-custody documentation. Teams at PG&E, Mark Thomas, and dozens of leading engineering firms use CivilGrid to cut research time by up to 88%, reduce project costs, prevent dig-ins, and accelerate delivery on the projects that keep communities running. We're a venture-backed Series A startup tackling a $4.7T US infrastructure market that has been underserved by software for decades. Founded by industry insiders, each with 10+ years in utilities and civil engineering, we move fast, ship work that matters, and stay close to the customers and field teams we build for. WHY THIS ROLE CivilGrid is at an inflection point. We've proven product-market fit with major utilities and leading engineering firms - and now we're building the marketing foundation to match the pace of our growth. This is the first dedicated product marketing hire, and the person who fills it will shape how the market understands and buys CivilGrid. You'll own the positioning, messaging, and launch motions for a platform that genuinely changes how critical infrastructure gets built. The upstream impact is real: the projects CivilGrid accelerates are the roads, pipelines, and utilities that communities depend on.

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