Account Manager - Digital (Social Media)

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: Burson India is looking for an Account Manager - Digital (Social Media) in Mumbai. The individual must have experience leading campaigns that involve short and long form content across digital platforms. The role will require campaign and content planning, content review, and campaign analytics.

Responsibilities

• Help plan the digital & internal communications content for various programs, events, and projects.
• Help plan social media content and campaigns with the account team (including copywriters, designers, and media buyers)
• Help develop newsletters, websites, and other communication products.
• Distill work from research and practice, and other programmes and write content in an accessible language.
• Collaborate with multiple teams within the company to find engaging and compelling stories for internal and external stakeholders.
• Be thorough and meticulous in ensuring consistency in tonality in content, across channels (internal and external).
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
• Use data and analytics to make content recommendations.
• Prepare regular reports on content performance across various platforms.
• This role may require occasional travel for out-of-town events and projects.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations.
• Experience that contributes to success:
• 4+ years of work experience in content writing, social media, digital marketing
• Graduation / post-graduation in Marketing, Communication or Public relations.
• Can comfortably manage multiple simultaneous tasks with multiple stakeholders.
• Should possess effective communication skills - especially written, oral and presentation skills.
• You belong at Burson:

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