Growth Content Marketing Manager

Requirements

• Experience: Minimum 5-7 years in growth marketing, content marketing, or performance marketing, with at least 2 years in a role that spans both creative strategy and hands-on execution.
• Demonstrated results: Measurable impact on pipeline through content, paid creative, SEO, and/or lifecycle email - with specif

Additional Information

Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans, making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year, saving over 1 billion bottles from waste. In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development. We are seeking a Growth Content Marketing Manager to join our team as part of the paid and organic growth engine of Bevi's GTM strategy. You will champion Bevi's paid and organic moat through SEO/AEO, paid content and creative execution, lifecycle email, paid web experience, and emerging owned channels that compound in value over time. Working directly with the Head of Growth Marketing, you will translate brand positioning into high-converting copy, keyword-grounded content, and automated nurture systems that drive measurable pipeline. This role sits at the intersection of strategy and execution. You are equally comfortable building a 12-month paid content and SEO roadmap and personally writing the Instagram caption, TikTok script, and LinkedIn ad copy that turns organic and paid visitors into opportunities. You are the executional creative counterpart to the Head of Growth Marketing on all paid media, turning creative strategy into assets that perform, and you own the paid portion of bevi.co as a conversion surface. Your Day to Day 1. SEO/AEO/GEO Strategy and Execution Own Bevi's SEO and AEO/GEO strategy end-to-end from keyword research, technical audits, and backlink strategy to content briefs with the goal of building a durable organic acquisition channel that compounds quarter over quarter. Build and maintain a brand-relevant keyword strategy mapped to Bevi's core verticals, and establish Bevi's presence in AI-generated search responses (ChatGPT, Perplexity, Google SGE) by filling content gaps, structuring for entity recognition and FAQ schema, and treating AEO as a first-class growth channel alongside traditional SEO. Partner with web and data teams to ensure site architecture, page speed, crawlability, and schema markup are optimized; monitor competitor organic share and SERP shifts monthly. 2. Growth Marketing Creative Strategy Own the end-to-end monthly creative brief process, segmenting by campaign, strategy, audience, value pillars, and asset specs across Meta, TikTok, LinkedIn, and Google and serve as the executional creative lead for all paid media channels, coordinating handoffs to comms, creative, and the agency via Monday.com. Write sharp, persona-specific ad copy across all paid channels and maintain a growing library of vertical-specific copy variants, every asset maps to a value pillar, a target segment, and a specific conversion goal. Own the monthly creative performance readout and a forward-looking paid content innovation plan - tracking which hooks, formats, and concepts drive the highest CTR and best downstream conversion by channel and vertical, and documenting upcoming creative hypotheses with expected outcomes. 3. Content and Website Calendar Develop and manage Bevi's website content calendar across blog posts, product pages, and vertical market pages, every piece grounded in keyword strategy, mapped to a buyer persona, and built to convert, not just to rank. Treat each target vertical as its own content experiment, maintaining a running view of organic coverage, keyword gaps, content performance, and conversion rate for each. Act as the hands-on lead for emerging owned and earned channels including Reddit, X, Threads, Bluesky, and YouTube - identifying where Bevi's target buyers are having conversations without Bevi and building a presence that earns trust. 4. Analytics and Organic Visibility Own organic search analytics and reporting, delivering a monthly performance report that goes beyond rankings and traffic to surface pipeline influence and connect organic touchpoints to opportunities in Salesforce, including scroll depth, form fill rate, time-on-page, and downstream conversion to demo booked. Track and report on paid landing page and email program performance, surfacing conversion insights and the why behind performance shifts with clear next-step recommendations. Contribute organic paid content, and lifecycle hypotheses to the Master Growth Experiment Tracker.

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