CRM Manager

Responsibilities

• Strategy & Channel Ownership
• Own the end-to-end CRM strategy across email, push notifications, and in-app messaging, ensuring alignment with business objectives and marketing priorities.
• Define and evolve the CRM playbook, identifying opportunities to improve team structures, processes, and operating frameworks as the function scales.
• Translate team learnings into actionable improvements and foster collaboration with other squads to drive cross-functional impact.
• Ensure CRM initiatives contribute to engagement, retention, customer experience, and revenue growth.
• Team Leadership & Operations
• Lead and develop a team of CRM specialists, providing direction, support, and clear ownership across initiatives.
• Define team priorities and ensure projects are delivered efficiently and with high quality.
• Establish quality assurance processes, review mechanisms, and operational standards across all CRM activities.
• Monitor channel saturation, audience overlaps, and campaign conflicts, implementing processes to optimize communication frequency and effectiveness.
• Support team members in managing complex stakeholder relationships and business requests.
• Technical Excellence & CRM Infrastructure
• Oversee the technical quality of CRM campaigns, automations, and customer journeys.
• Define standards for scalable, reliable, and efficient CRM execution.
• Identify technical limitations, operational risks, and opportunities for improvement before they impact performance.
• Partner closely with Product and Data teams to improve CRM capabilities, tools, and platform integrations.
• Drive best practices in automation, segmentation, personalization, and campaign execution.
• Data, Reporting & Continuous Improvement
• Review CRM performance reports, validate insights, and ensure recommendations are supported by data.
• Promote a culture of experimentation, learning, and continuous improvement across the team.
• Leverage customer behavior, transactional, demographic, and lifestyle data to inform strategy and prioritization.
• Establish performance benchmarks and ensure all CRM initiatives are measurable and outcome-driven.
• Communication & Stakeholder Management
• Act as the primary point of contact between CRM and cross-functional stakeholders.
• Establish clear communication standards, reporting structures, and follow-up processes.
• Ensure stakeholders remain informed, aligned, and supported throughout project lifecycles.
• Lead with composure and clarity in high-pressure situations while fostering accountability and operational excellence.
• This position will be hybrid and based in Madrid.

Requirements

• 5+ years of experience in CRM, Lifecycle Marketing, Digital Marketing, or a related field.
• Previous experience leading, managing, or coordinating a CRM team.
• Deep hands-on expertise with Salesforce Marketing Cloud.
• Experience working with additional ESPs such as Mailchimp, SendGrid, Braze, or similar platforms.
• Proficiency in HTML and confidence reviewing and validating technical campaign implementations.
• Strong experience with customer segmentation, personalization strategies, lifecycle marketing, and CRM automation.
• Advanced understanding of A/B testing methodologies, dynamic content, and campaign optimization.
• Strong analytical mindset with the ability to transform data into actionable business insights.
• Experience leveraging behavioral, transactional, demographic, and lifestyle data to improve CRM performa

Additional Information

Hey there! We're Fever , the world's leading tech platform for culture and live entertainment. Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we're revolutionizing the way people engage with live entertainment. Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences. Our results? We've teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right? To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment! Ready to be part of the experience? Now, let's discuss this role and what you will do to help achieve Fever's mission. Meet the Team CRM The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back. We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction. Join us and help turn first-time users into lifelong fans.

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