Director, Customer Acquisition Analytics & Marketing Execution

About the role

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. Job Description The Director, Customer Acquisition Analytics & Marketing Execution sits in the Customer Experience Transformation team and leads enterprise initiatives that drive new customer acquisition and retention through moment-based, customer-centric communications across direct mail and digital methods supporting all distribution channels. This leader will own the design, execution, and maintenance of the measurement system enabling robust reporting and optimization to ensure achieving the desired business outcomes. This leader will innovate with generative and agentic AI to transform team productivity, expenses, and communication effectiveness. This leader partners across the business areas, channel owners, Analytics/Data, and Technology to deliver measurable business results through strong measurement science, testing, and continuous optimization. The role will be responsible for execution and governance to our customer-centric mission: Delivering acquisition campaigns and moment-based communications that are personalized, proactive, and relevant-delivering the right message, at the right moment, in the right channel to drive new business growth, retention, and to build trust with our customers. Design and execution of a measurement system and structure: Set KPI definitions and reporting standards; validate key assumptions; define the measurement and attribution approach with partners; apply sound experimental/causal methods; and deliver clear reporting and executive readouts that connect campaign activity to company goals. Drive segmentation, personalization, and optimization: Lead sophisticated analytics to apply segmentation and propensity insights so messages reflect customer context and reinforce the value of joining and staying with Allstate. Own experimentation roadmap (A/B, multivariate); and optimize targeting, cadence, and channel mix with AI/ML driven personalization to meet customer needs at every stage. Innovate with AI and improve: Stay current on lifecycle and communication best practices; leverage AI to improve team productivity and communication effectiveness; and continuously refine the right message, at the right moment, in the right channel to drive business results. Uphold and influence ECX standards: Ensure communications are personalized, proactive, and relevant-so customers feel recognized, understood, and supported. Lead lifecycle strategy: Define the lifecycle strategy and moment-based communications across acquisition, onboarding, cross-sell, and win-back campaigns to drive new business growth and improved retention. Collaborate with business and channel owners: Partner with enterprise business stakeholders and channel owners to align on strategy, priorities, roadmaps, capacity, and operating guardrails-ensuring scalable, compliant, and consistent execution. Drive actions with leaders: Partner with business leaders to share performance readouts and recommendations; connect campaign results to business outcomes; and align on next-best actions. Build and lead a high-performing innovation and data driven focused team: Lead, role-model and develop talent that embraces artificial intelligence and modern capabilities; set clear goals and operating rhythms that drive strong execution. Lead sizeable internal presentations: Demonstrates a customer centric approach and can motivate others in this culture change of customer centricity and ai transformation in the marketing communications environment. SUPERVISORY RESPONSIBILITIES This job has supervisory duties. EDUCATION AND EXPERIENCE 4 year Bachelors Degree (Preferred) 10 or more years of experience (Preferred) In lieu of the above education requirements, an equivalent combination of education and experience may be considered. CERTIFICATIONS, LICENSES, REGISTRATIONS In lieu of the above education requirements, an equivalent combination of education and experience may be considered. REQUIRED SKILLS & CAPABILITIES Executive Leadership & Influence: Enterprise leadership across Marketing, Analytics, and Technology to drive aligned strategy and measurable outcomes Proven people leadership-building and scaling high-performing, data-driven teams Executive communication and storytelling-translating insights into business impact Ability to influence and embed customer-centric standards across the organization Data & Measurement Excellence: Marketing measurement leadership: KPI design, governance, and performance narrative development Advanced experimentation: A/B, multivariate, and causal methods

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