Director of Marketing, APAC

About the role

As the Director of Marketing, APAC,you'll drive full funnel marketing initiatives, brand awareness and commercial impact. In this role, you'll own the marketing strategy and execution across our growing Asia-Pacific portfolio - spanning existing markets and new launches across the region. You will work closely with global leaders, senior APAC leadership, regional General Managers and Sales. You will lead a small, on-the-ground APAC marketing team and serve as the senior marketing authority for the region. This role demands a rare combination: a performance-oriented digital marketer who can drive measurable revenue impact and a hands-on brand leader who thrives in the operational complexity of launching and growing physical, experiential locations. You are the critical connective tissue between APAC market realities and global marketing strategy - translating local intelligence into decisions that move the needle on leads, occupancy, and brand awareness. You will report directly to the Vice President of Marketing (US-based) and dotted-line reporting to the Managing Director, APAC.

Responsibilities

• Digital Performance & Revenue Marketing
• Own regional digital marketing performance end-to-end - managing paid channels (Google, LinkedIn, Meta, and region-specific platforms) directly for APAC, with a Performance Marketing Manager as a direct report.
• You set the strategy, control the budget, and are accountable for results. The global paid media team serves in an advisory capacity, but execution, optimization, and performance decisions live with you and your team.
• Bring deep fluency in digital performance metrics: you know what good looks like, ask the right questions, and hold the team accountable to APAC-specific outcomes.
• Build and maintain tight feedback loops between marketing, sales, and unit operations to ensure demand generation directly supports occupancy goals and revenue targets.
• Report regularly to the Central Corporate Marketing and senior regional stakeholders on marketing performance, pipeline contribution, and ROI.
• Overall Marketing Strategy (incl Content, Partnerships, Events)
• Own regional marketing strategy and work closely with APAC Creative and Content Lead to oversee content strategy, ensuring campaigns, messaging, and assets are locally relevant, on-brand, and commercially effective.
• Develop strategic partnerships (e.g. Chambers of Commerce, industry associations, brokers, local businesses) to grow visibility
• Lead activations and events to drive brand awareness, engagement, and qualified demand
• Support Sales leadership on broker marketing and enterprise outreach using global content adapted for local relevance
• Team Leadership & Cross-Functional Partnership
• Develop and manage a lean APAC marketing team,acting as both a strategic coach and a hands-on contributor when needed.
• Build deeply collaborative relationships with regional Sales Leads, General Managers, and Unit Operations teams - functioning as an integrated partner, not a siloed function.
• Guide local teams in developing high-value strategic partnerships (Chambers of Commerce, industry associations, brokernetworks, local businesses) that drive visibility and qualified prospect traffic.
• Partner with regional Sales leadership to support broker marketing and enterprise outreach, leveraging globally produced content with local customization.
• Brand, PR & Agency Oversight
• Manage local agencies and freelancers (PR,creative, translation, events) as needed to fill capacity gaps and ensure excellence in execution.
• Coordinate with the US Corporate Brand team on high-visibility PR announcements, creative asset requests, and brand campaigns,ensuring global quality standards are maintained across all APAC markets.
• Serve as a senior brand ambassador for The Great Room and Industrious in the region - capable of representing the company's vision clearly and compellingly to media, partners, and prospects.
• Go-to-Market Leadership for Regional Launches
• Own and evolve the GTM marketing playbook for newmarket and location launches across APAC, adapting global frameworks for local relevance across varied markets and languages.

Requirements

• Bachelor's degree in Marketing, Business,or a related field; advanced degree a plus
• 8+ years of progressive marketing experience, with at least 3 years in a senior or leadership role
• Background in experiential real estate (flexible office, hospitality, gyms, or related industries) preferred
• Digital performance marketing expertise (paid search, paid social, SEO, lead generation) with demonstrated impact on revenue and pipeline
• Experience across APAC markets
• Proven experience leading regional marketing teams within a global organization
• Experience partnering with sales teams to drive demand, pipeline, and measurable business outcomes
• Experience managing GTM launches for physical

Additional Information

Director of Marketing, APAC

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