Head of LCV
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At Ayvens, progress starts with you. Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move. Objective of the role (Why) LCV is a strategic axis of development for Ayvens and it is identified as a key lever of growth in Ayvens Commercial strategy. Recognised by the market as an area of the industry with sustained growth, combined with a lower penetration vs passenger cars, LCV is expected to represent greater fleet penetration for Ayvens. Identified as a Co-Head role, this role will be accountable for the delivery of our Ayvens strategic vision & operational performance objectives; developing the right LCV focused culture, providing a thorough & consistent global LCV proposition. Executing the supportive training our colleagues will require today and for the future and ensuring a performance focused mindset at our core. Ensuring the Ayvens LCV team are thought leaders, acting as the senior point of contact at industry events & within the Company. Areas of responsibilities (What) Commercial Leadership & Country Performance Lead and oversee assigned countries with full accountability for LCV commercial performance, including growth, profitability, margin optimisation and market share development. Co‑define and execute ambitious annual LCV business plans with Country LCV Leads and Commercial Directors, covering volumes, revenues, margins, cost levers and capital efficiency. Act as a senior commercial sparring partner to countries, challenging performance, pricing discipline, customer mix and go‑to‑market strategies. Provide strategic leadership across Central and Country teams, ensuring commercial execution of fleet and proposition development through clearly prioritised operational and strategic action plans. Monitor, evaluate and steer country‑level LCV performance, proactively addressing underperformance and scaling proven commercial best practices. Ensure strong alignment between global commercial objectives and local market realities, playing a key role in country and global performance reviews with a focus on results delivery. Lead and animate an effective global LCV community through monthly performance calls, tracking results versus targets, sharing commercial best practices and accelerating performance improvement. Act as the escalation point for high‑impact commercial, operational or strategic issues affecting LCV growth or profitability. Global LCV Proposition & Value Creation Own end‑to‑end responsibility for the global LCV proposition, with clear accountability for its commercial attractiveness, competitiveness and profitability. Assess and benchmark existing country LCV offers to identify value gaps, profit levers and scalability opportunities. Define and drive the strategic vision for a consistent, value‑added and profit‑accretive LCV offer, balancing standardisation and local differentiation. Lead cross‑functional stakeholders (Pricing, Procurement, Operations, Remarketing, Marketing) to design, launch and optimise propositions that improve contribution margin and customer lifetime value. Oversee proposition lifecycle management across Central and Country teams, ensuring continuous improvement of pricing logic, cost structure and value perception. Own the LCV innovation strategy and pipeline, prioritising initiatives with clear commercial business cases, ROI and scalability potential Performance Management, Profitability & P&L Steering Provide senior leadership on LCV financial and operational performance, with a strong focus on profitability across the full vehicle lifecycle. Design and deploy robust global dashboards, KPIs and reporting frameworks covering volumes, revenues, margins, residual value performance, lifecycle costs and capital efficiency. Drive a full lifecycle performance approach (Pre‑Life, In‑Life, End‑of‑Life), ensuring decisions optimise total cost, risk and profitability. Work closely with Pricing, Procurement, Operations and Remarketing to link performance measurement directly to commercial and margin outcomes. Identify performance gaps and lead corrective actions with country and central stakeholders to restore or accelerate profitable growth. Translate performance data into clear, actionable commercial insights to support senior management decision‑making and strategic prioritisation. Act as the global reference point for LCV performance and profitability, ensuring transparency, consistency and accountability. Data, Insights & Commercial Intelligence Embed a data‑driven, profit‑focused LCV culture across Ayvens. Lead the LCV data and insights agenda, extracting commercially actionable insights from internal and external data sources. Develop and maintain KPI frameworks explicitly linked to commercial objectives, profitability and value creation. Act as a trusted advisor to LCV peers and senior leadership through deep‑dive analyses supporting pricing, portfolio steering and i
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