Operations Director, Advertising, NYT Wirecutter

About the role

You will maximize Wirecutter's advertising opportunity. This will involve partnering with other teams to expand supply, strengthen sponsorships, and ensure new product-driven ad experiences. You will partner with NYT Advertising and Product teams, and Wirecutter teams. You will be the connective tissue between Wirecutter's revenue team, our newsroom and product partners, and the broader NYT advertising organization. As a result, you will set up our inventory, packaging, and operations to meet growth targets. This is a hybrid role, reporting to the Vice President, Revenue, NYT Wirecutter, and works with the Wirecutter revenue team leaders, NYT Advertising, NYT Ad Mission and Wirecutter at large. You can typically expect to be in the office 3 days per week.

Responsibilities

• Be the connector between Wirecutter teams and priorities and NYT Advertising/Product teams and priorities to advance strategic advertising projects and strategy.
• Partner with teams to define the strategy and roadmap for Wirecutter's advertising business, aligned with our long-term growth goals and the broader Wirecutter and NYT revenue portfolio.
• Identify growth levers for Wirecutter's advertising business in collaboration with NYT Advertising and Ad Product teams.
• Support day-to-day operations of the advertising business, including inventory strategy and packaging. Additionally, coordinate campaign delivery with NYT Advertising operations teams by providing information about Wirecutter plans, promotion, and editorial activity.
• Work with product and engineering to expand and optimize ad supply across Wirecutter surfaces, ensuring new placements respect reader experience and editorial standards.
• Support integrated sponsorships and hybrid deals with an advertising component.
• Support sales, marketing and business development teams with clear positioning, packaging, and marketing materials that translate Wirecutter's journalism and commerce strengths into compelling advertiser value propositions.
• Be the primary operational bridge between Wirecutter revenue leadership, broader Wirecutter teams, NYT Advertising, the Ad Mission, and other support teams (e.g., yield, product marketing, analytics).
• Establish clear KPIs and reporting for the advertising business, in partnership with Revenue Strategy & Operations.
• Use performance data, client feedback, and market signals to refine our advertising product set, pricing/packaging, and go-to-market approach in partnership with Ad Product Marketing and yield teams.
• Develop the Wirecutter advertising team responsible for operations, strategy, and coordination; set clear goals, roles, and development plans.
• Foster an inclusive, collaborative, and high-accountability culture that encourages experimentation, shared ownership with NYT Advertising, and partnership with Wirecutter teams.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 10+ years of experience in digital advertising, media, or related revenue roles, with exposure to ad operations, yield management, or ad product strategy
• 3+ years managing or leading advertising or commercial teams, including experience coordinating across sales, operations, editorial and product partners.
• Operational skills, ability to identify the need for and design and implement process improvements.
• Experience growing an advertising business through new inventory, formats, sponsorships, or hybrid/commerce-enabled offerings.
• Experience working with large enterprise sales organizations and partners to design complex campaigns or programs.
• Experience operating in ambiguity, setting structure where needed, and balancing long-term product bets with near-term rev

Additional Information

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for. Job Description Wirecutter is a product review website owned by The New York Times Company that rigorously tests consumer products and then recommends the best items in a range of categories. We're a group of experts and fanatics who love what we do, and the discerning readers we attract appreciate our integrity and editorial independence. Wirecutter has built a tremendous business on an affiliate model, growing audience and revenue year over year. We are looking for an Operations Director, Advertising to lead the strategy and operations of our growing advertising business - a new and growing business for Wirecutter.

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