Marketing and Branding Manager

About the role

The Marketing & Branding Manager is the guardian of how Seen looks, sounds, and feels everywhere it shows up - and an extension of the founder's vision and taste across the entire organization. This person sets the aesthetic bar and instills it across the team, so that every surface area that touches the brand is cohesive, intentional, and unmistakably Seen. That includes the obvious channels - campaigns, social, web, content - and every physical and human touchpoint: the look and feel of our centers, swag, gifts, signage, participant materials, marketing events, and brand-led press campaigns. The mandate is taste : holding a high bar, every time, and raising it across everyone who creates on the brand's behalf. The primary focus is growing our influence - portraying Seen as an aspirational brand with heart , and celebrating the lives and stories of our participants and the SGV, AAPI, and broader immigrant communities we serve. This is done across English and AAPI-language platforms, and culturally, with content tailored to our strategy rather than translated after the fact. This role blends three jobs that the best brand organizations keep together: brand guardian (taste and consistency across every touchpoint), storyteller (work that connects to hearts and minds), and growth marketer (campaigns that build awareness, trust, and enrollment).

Responsibilities

• Taste & brand guardianship (extension of the founder)
• Act as the founder's creative proxy - translating their vision, values, and taste into a coherent brand the whole team can execute against.
• Own the Seen Health and Seen Tech brand systems: voice, visual identity, messaging, and guidelines. Build scalable creative toolkits so others can produce on-brand work at a high bar.
• Hold the bar across every surface area - center environments and aesthetics, swag, gifts, signage, packaging, participant-facing materials, presentations, events, and content. Review and elevate work produced across teams and vendors.
• Storytelling that celebrates participants
• Develop and own a body of participant, family, and team stories that celebrate life and dignity - across web, social, video, photography, and events.
• Ensure storytelling connects emotionally and reflects our values; "aspirational, with heart" is the standard for every piece.
• Cultivate a network of creatives, photographers, videographers, and community voices to expand what we can make.
• Bilingual & culturally-native marketing
• Build campaigns and content natively for English and Chinese audiences (and other SGV community languages as needed) - culturally tailored, not translated as an afterthought - to create authentic, in-language content for the communities we serve.
• Bring cultural competency in marketing to SGV, AAPI, and immigrant communities, representing them authentically and with respect.
• Growing influence & campaigns
• Plan and run integrated campaigns that grow Seen's influence and aspirational positioning while driving awareness, community trust, and enrollment.
• Own digital channels (website, social, email, paid, local/SEO), brand-led press and earned-attention campaigns (distinct from traditional PR/media relations) , and signature marketing events.
• Partner with Outreach, Enrollment, and community partners to turn brand affinity into qualified interest.
• Cross-functional & vendor leadership
• Lead cross-functional campaign teams and manage external partners (designers, video, agencies, translators, fabricators) and th

Benefits

Additional Information

About Seen Health At Seen Health, we are revolutionizing the way senior care is delivered through the PACE (Programs of All-Inclusive Care for the Elderly) model. Backed by top VCs, Seen Health is a culturally-focused, technology-enabled healthcare organization that integrates comprehensive medical care and social support with a high-touch, interdisciplinary approach. Our mission is to empower seniors to age-in-place with dignity and provide their families peace of mind. We are building upon a proven Home and community based services model to create a culturally-competent and scalable PACE program. We are also building a comprehensive operating system focused on data and workflows that span across systems, processes, people, and care contexts. We want to empower our clinicians and staff with tools that deliver relevant data at the time and site of care and enable them to deliver exceptional care to our participants, which improve clinical outcomes, participant & provider satisfaction, and ultimately our strength as an organization. We are a mission-driven, multidisciplinary team with deep healthcare, technology, and operations expertise, each inspired by our own personal stories of caring for seniors in our lives. Our name, Seen Health, was chosen to reflect our commitment to provide the highest standard of care to underserved older adults while respecting and incorporating their individual beliefs, heritage, and values, so that they can truly be seen .

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