Senior Lifecycle Marketing Manager

About the role

Hello! We're Teya. Teya is a payment and software service provider, headquartered in London serving small, local businesses across Europe. Founded in 2019, we build easy to use, integrated tools that enable our members to accept payments and boost business performance. At Teya we believe small, local businesses are the lifeblood of our communities. We're here because we don't believe there's a level playing field that gives small businesses with a fighting chance against the giants of the high street. We're here because we see banks and legacy service providers making things harder for them. We don't think the best technology or the best service should be reserved for those with the biggest headquarters. We're here to fight for a future where small, local businesses can thrive, and to commit the same dedication they offer all of us. Become a part of our story. We're looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy and connected culture, while benefiting from continuous learning opportunities, a supportive community which is proud to serve our mission, and comprehensive benefits. Your Mission You'll own lifecycle marketing strategy at Teya, across 9 European markets, the full merchant journey, and every channel we use to talk to our members directly. This is a senior individual contributor role for someone who's done this before at scale, can set standards, and wants to define the direction rather than execute against someone else's. You'll decide what programmes we run, where we invest, and how we measure success, then architect the systems, frameworks and journeys that deliver it. You'll raise the bar on what lifecycle looks like at Teya, translating strategy into fantastic outcomes for our members and hockey stick growth for Teya. Your Team You'll join Owned Growth , a newly formed team inside Teya's marketing function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with regional marketing teams, Product, Analytics, and Brand. We're a team that moves quickly and uses modern tools to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows (Claude skills, Cowork automations and Glean agents) that mean our relatively small team can ship at the pace of a much bigger one. As the senior lifecycle voice on the team, you'll shape how we keep pushing that edge. Your Role On a regular day, you'll: Own Teya's lifecycle marketing strategy , defining the segmentation, channel mix, and communication architecture that scales across 9 markets and the full merchant lifecycle from lead conversion through onboarding, activation, cross-sell, retention and win-back Set the standards that the team executes against (reusable frameworks, campaign blueprints, measurement methodology, experimentation rigour) so that every campaign we ship hits a high bar consistently Be the principal Braze authority , deeply fluent in Canvas orchestration, Liquid, Connected Content, segmentation, API triggers, and deliverability. You'll architect the complex, multi-step journeys with branching and experiment paths, and more junior team members will come to you to level up Steer the integrations between Braze, Snowflake, Amplitude, Lokalise, and HubSpot to maximise what our data and platform can actually do Identify the high-impact opportunities in the data, spotting where activation leaks, where cross-sell is being left on the table, where a journey is underperforming, and build the business case to go after them Partner with Product, Analytics and Regional leaders to make sure lifecycle is embedded in product launches, pricing changes, compliance communications and growth initiatives, rather than being a downstream execution team Mentor and grow our Manager-level ICs by reviewing journey architectures, giving feedback on Braze builds, levelling up experimentation practice, and helping the team ship better work Push the boundary on AI-augmented lifecycle by building Claude skills, defining agent workflows for campaign analysis, and finding ways to remove toil from the team so we can focus on strategy and creative judgement Lead the measurement practice , defining how we evaluate lifecycle impact, running holdout strategies, connecting CRM performance to revenue, activation, retention and broader business KPIs Your Story Years of experience matter less than what you've shipped and the rigour you bring. That said, most people ready for this role have roughly 7+ years in CRM, growth marketing or lifecycle marketing, with a track record that includes both strategy ownership and hands-on execution. You've owned end-to-end lifecycle strategy before, not inherited someone else's playbook, but defined your own, and you can walk through the commercial outcomes it delivered You're a deep Braze expert . You've built and scaled complex Ca

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