Product Manager, Funnel & Activation

About the role

Airtable lets teams build custom apps to run their operations without writing code. Hundreds of thousands of organizations use it to manage everything from product launches to customer pipelines to content calendars. Airtable is infinitely configurable. This is both its greatest strength and its biggest onboarding challenge: there isn't one way to use it, so there isn't one way to teach it. Our onboarding is one of the highest-leverage surfaces in the company, and it's ready for a fundamental rethink. We're not looking for someone to run incremental optimizations. We're hiring a PM to reimagine what fully personalized setup and onboarding looks like now that we have AI. Instead of a generic tour or template gallery, every user gets an onboarding path that understands their role, use case, and intent, and builds them toward their first real workflow. We want someone who can hold the ambitious vision and ship it in credible increments.

Responsibilities

• Own the full funnel from signup through sustained engagement, with a mandate to reimagine it rather than optimize it
• Dramatically improve how users find success with Airtable: deeply understand who they are and what they're trying to do, and design experiences that meet them there
• Lead AI-powered personalization across setup, in-product guidance, and re-engagement
• Build a rigorous experimentation practice and drive fast learning cycles across the team
• Partner with teams across the org to ship cohesive, adaptive experiences

Requirements

• 4-8 years of product management experience, with meaningful time owning activation, onboarding, or retention
• Customer obsessed: you start from what's hard for our customers. Your solutions connect clearly to real problems you've articulated
• Full-lifecycle thinker: you care about the user across their entire journey, not just the first session. You understand which levers drive sustained engagement vs. trial conversion, and you design for both
• Rigorous about measurement: you define what success looks like, design experiments that give you real signal, and know when A/B testing is the wrong tool
• Ambitious and pragmatic: you can hold a big vision and break it into credible, testable increments. You know what needs to be right from the start and what's good enough to learn from
• Strong communicator: you can align teams across the org around a shared roadmap, and make a compelling case for bold bets
• VEVRAA-Federal Contractor
• Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
• Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation. To learn more about our comprehensive benefit offerings, please check out Life at Airtable .
• For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is:
• $230,000 - $260,000 USD
• Please see our Privacy Notice for details regarding Airtable's collection and use of personal data relating to the application and recruitment process by clicking here .
• For applicants that live in or have a link to Australia, please see this Privacy Collection Statement for details regarding Airtable's collection and use of personal data relating to the application and recruitment process.
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• All official Airtable communication will come from an @airtable.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at hr@airtable.com . Learn more about avoiding job scams here .

Benefits

Additional Information

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

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