Director of Content Marketing

Responsibilities

• Own and drive Gainsight's end-to-end content marketing strategy, aligning editorial vision with business and revenue goals.
• Build thought leadership content that strengthens Gainsight's authority within the customer success and AI communities.
• Partner closely with Growth Marketing, Customer Marketing, and Product Marketing teams to create content that supports pipeline generation and customer engagement.
• Lead the development and execution of high-impact content programs across multiple formats and channels.
• Establish and maintain a distinct brand voice that earns audience trust and differentiates Gainsight in the market.
• Manage and mentor a small in-house content team while leveraging external contractors to scale content production effectively.
• Measure and optimize content performance, ensuring initiatives drive measurable business impact across the buyer and customer journey.
• Collaborate with senior marketing leadership to integrate content strategy into broader company and go-to-market initiatives.
• Balance strategic leadership responsibilities with hands-on execution to deliver high-quality content support across the organization.
• This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business. This role will require occasional travel for team meetings, training, or company events.

Requirements

• 8 to 12 years of content marketing experience, with meaningful time in B2B SaaS or enterprise tech. You understand how software buyers think and what earns their trust.
• Proven track record building content strategy from the ground up, not just inheriting and optimizing. You have defined the editorial vision, not just executed someone else's.
• Demonstrated ability to connect content to business outcomes. You think in pipeline and retention, not just pageviews and downloads.
• A strong writer and editor with deep AP style fluency and the ability to produce and direct content across a wide range of formats and voices.
• A systems builder. You think in programs, workflows, and playbooks. You leave infrastructure behind you.
• Fluency with AI content tools and a clear point of view on how to use them to scale output without diluting quality.
• Experience managing a team and directing contractor support toward shared outcomes.
• Strong cross-functional instincts and the ability to build trusted partnerships across Growth Marketing, Customer Marketing, Product Marketing, Communications, and Sales.
• High agency and low ego. You are as comfortable writing a great piece of content yourself as you are directing others to.
• Nice-to-have skills:
• Experience in the customer success, post-sales, or retention category. You know the space and the people in it.
• Background in journalism or long-form writing that sharpened your editorial instincts.
• An existing network in B2B tech media or the creator and newsletter ecosystem.
• Experience building thought leadership programs that have earned meaningful press coverage or industry recognition.
• Familiarity with Gainsight's product suite or the broader CS platform landscape.
• Why You'll Love It Here:

Benefits

Additional Information

We're building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world's most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight's applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the link . About This Role: We're looking for a full-time Director of Content Marketing to join our Marketing team reporting to the SVP, Corporate Marketing. This role is a remote role based in the United States.. In this role, you'll play a key role in shaping how Gainsight builds trust, establishes category leadership, and drives revenue through content by leading the company's editorial vision and connecting content strategy directly to pipeline impact. This is a great opportunity for someone who thrives in a fast-paced, cross-functional marketing environment and enjoys partnering with teams like Growth Marketing, Customer Marketing, Product Marketing, and executive leadership. The ideal candidate brings strong skills in content strategy and storytelling, demand generation alignment, and cross-functional leadership.

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