Senior Associate, Analytics

Requirements

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
• 2 - 4 years relevant media work experience; digital media experience required
• Strong analytical abilities and quantitative skills
• Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc.
• Experience with Google Analytics, Adobe Analytics, and other web analytics tools
• Knowledge of ad server technology - mainly Google Campaign Manager
• Python, R, and SQL experience a plus
• Experience with Tableau and PowerBI is helpful
• Knowledge of media industry research tools like MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester
• Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures
• Must be able to lead day to day activity on large analytical projects
• Demonstrated critical thinking and problem-solving abilities
• Program Experience: SQL, Excel, Data visualization tool
• Life at WPP Media & Benefits
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connectio

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Below is the Job Description for Senior Analyst, Analytics . Please copy below and add this to your Jobvite Requisition: About WPP Media About EssenceMediacom: A Leading WPP Media Brand This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world's best brands through data-driven media and creative strategies. Role Summary & Impact The Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in data management and data visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize and maintain platforms for contract management, business intelligence and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction. Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules. Deliver projects independently, but proactively communicates project progress, issues and deliverables to Manager and Director. Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time. Conduct client calls and bring in extended team members when necessary. Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client's business objectives. Develop creative and media strategies in collaboration with other departments. Develop measurement plans and reports that are relevant to the client's business and their creative/media testing. Research industry trends and facts sharing expertise to team. Understand budget allocation process for media and fees across media platforms.

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